Lecture 5

Question 1

time events during eating

Answer 1

outside stimulus –> physical –> inside stimulus –> psychological —> response

Question 2

Time-intesnity method

Answer 2

rating intenstiy for 1 product attribute over time
why use it?
- captures dynamic aspects over time
- relates better to in-moputh product changes
- influence of sequence of eating, better for consumer epxerience
- cost-benefit, however you need a trained panel

(curve rise, curve maximum, curve fall)

Question 3

Temporal dominance sensations

Answer 3

about the dominance: sensation about what you feel is most dominant during the tasting
- attack, evolution, finish
- ignore certain attributes, choose certain attributes again
- only ask 1 attribute at a time

Question 4

Temporal check-all-that-apply

Answer 4

doesnt aks about dominant,e but indicate all attributes that apply at a certain moment
- remains activated until deactivated
- about thinking that a certain attribute is applicable

Question 5

TD vs. TCATA

Answer 5

TDS
- first crunchy, then sweet, then sticky
- dominance: the sensation that catches the most attention
TCATA:
- first crunchy and sour, then sweet and creamy, then sticky
- applicability: the sensations that are applicable