Lecture 6: Chapter 7: Decision Making & Creativity Flashcards
What is decision making?
The conscious process of making choices among alternatives with the intention of reaching the desired state
What is the rational choice paradigm?
People choose by logical thinking and under the consideration of the available information for the best alternative that has the highest value for them
What are the 6 steps of the rational choice paradigm?
- Recognizing problem/chance
- Choosing for best decision-making process
- Making a list of possibilities
- Choosing for choice with highest expected utility
- Executing selected choice
- Evaluating outcome
What is the biggest problem with the rational choice decision making paradigm?
Assumption that people are always rational in decision making, which is not always true
What is the most important step of the rational decision making paradigm?
Identifying problems and chances
They are based on ambiguous and contradicting information
What are 6 important problems of identification of problems/chances?
- Solution focused problems
- Decisive leadership
- Stakeholder framing
- Perceptual defense
- Mental models
What is the problem of being solution focused?
Decisionmakers jump to a solution before understanding te problem.
Making veiled solution (we need to be more like apple)
What are 2 main elements of rational choice?
Calculating best alternative & decision-making process
What is a problem with decisive leadership?
Leaders can quickly determine that a situation is a problem, opportunity or nothing worth their attention
This leads to many leaders announcing problems or opportunities before having logically assessed the situation
What is the issue with stakeholder framing in problem identification?
Employees, customers and other stakeholders provide or hide info in ways that make the decision maker see the situation as a problem or opportunity
Employees point to external factors instead of own imperfections
This results in constructed realities
What is the problem of perceptual defense in problem identification?
Decision makers fail to recognize or forget info that signals existence of serious problem
It’s a coping mechanism and occurs in decision makers with higher neuroticism
What is the issue with mental models in problem identification?
Decision makers are victims of their own problem framing due to existing mental models.
Many mental models are ideal conditions, but these can blind us from recognizing unique problems or opportunities
How do we cope more effectively with the issues in problem identification? Give 4 ways
- Be aware of problem identification bias
- Resist temptation to look decisive
- Develop a norm of divine discontent
- Discuss the situation with colleagues
What is a norm of divine discontent?
Not being satisfied with current state of affairs, no matter how successful the situation is. They more actively search for problems and opportunities
This improves problem identification
What did Herbert Simon say about the rational choice paradigm? What is the name of the category of theory this idea belongs to?
People’s rationality is bounded, so people are limited in their decision making capabilities
= imperfect rationality theory
What are 4 aspects of bounded rationality?
- Limited in decision making capacity
- Limited information
- Ability to process info is limited
- Tendency to satisfice instead of maximize when making choices
People don’t have enough capacity to weigh all alternatives and outcomes equally. Why? Give 3 aspects
Problems with information processing
1. Implicite favorite: favorite choice before thinking
2. Confirmation bias: looking for things that supports implicit favorite
3. Cognitive dissonance: decisions need to be consistent with their strong beliefs about implicit favorite
What is an implicit favorite?
Preferred alternative that the decision maker uses repeatedly as a comparison with other choices
What does it mean that people have a tendency to satisfice and not to maximize?
Seek to satisfy certain criteria and take the first option that suffices
Maximize = find the best solution
Satisfice = find a good enough solution
What are heuristics? What is the relation with decision-making?
Cognitive shortcuts, mental rules of thumb, used to simplify things and help make quick decisions
Heuristics aren’t good enough for complex decisions in uncertain situations. This leads to errors
What are the 3 built-in decision heuristics that bias evaluation of alternatives?
- Anchoring and adjustment heuristic
- Availability heuristic
- Representativeness heuristic
What is the anchoring and adjustment heuristic?
Adjusting expectations and standards around an initial anchor point (e.g. opening bid )
People are influenced by the initial info they’ve been given
What is the availability heuristic?
People assign higher probabilities/chances to the options that can easier be retrieved from the long-term memory
What is the representative heuristic?
Estimating the probability of something by its similarity to known others rather than by more precise statistics