Lecture 6: Social Influence Flashcards
(14 cards)
What is Conformity?
Change in persons behaviour/opinions due to real or imagined pressure from group or person
What was Sherif’s study?
Pps in dark room with a small light in distance. 1/2 of pps made judgement alone and later repeated task in group of 2-3 people. Other half did task group task in 3 group sessions and last one on own
What was Asch’s study?
Pps completed task with 6-9 people (confederates). Confederates gave right answer on first trial and the rest wrong. Stated the answer out loud and the pp was 2nd last to give answer
What are the findings of Asch’s study?
75% conformed at least once
5% conformed on all trials
What was Ciaidini et al’s study?
Car park covered in litter (social norm = acceptable to litter) or no litter (social norm = not acceptable)
Found leaflet on windscreen, did they drop it on the floor?
What are descriptive norms?
How the majority of other people act (most people speed)
What are injunctive norms?
How others expect you to act (people expect me to speed)
What is the SPE? (Haney, Banks, Zimbardo)
Conformed to social norms - injunctive and descriptive norm
Deindividuation - acted like guards
Problems? ethics, acting - prisoner 8612
What is Informational Influence?
Based on accepting information from others as reflecting reality
What is Normative Influence?
Influence due to people wanting to meet positive expectations of others
Can minorities influence behaviour?
Moscovici et al - Minorities can influence behaviour otherwise social change would never happen. Key to change is minority must be consistent as consistency demonstrates commitment
What was Moscovici’s study?
Groups of 6
3 conditions: Control - stated colour
Inconsistent Minority - 2 confederates said green on some trials
Consistent Minority - 2 confederates said green on all trials
What is Obedience?
Complying to orders from someone of higher social status
What are the findings of Milgram’s study?
In standard paradigm, 65% gave maximum shock
Obedience reduced when paradigm was varied (experimenter leaves room, others disobey, pps choose the shock level)
