Lecture 9: Fashion from Late 1960s - 1980s Flashcards
(24 cards)
Where does the term “Mod” come from?
The term “Mod” comes from the word “modernist.”
What were key elements of Mod style?
Fashion (men often wore tailor-made suits), Afro-American music (mainly jazz), and Italian motor scooters (Vespa, etc.).
What were key clothing items of the hippy style in the late 60s?
Suede, headbands, kaftans, Afghan coats, full-length maxiskirts, and second-hand clothing
What characterized punk style in the mid-70s?
Tight black pants, leather jackets, Doc Martens boots, safety pins, zips, and t-shirts with aggressive anarchistic slogans.
Which designer helped spread punk fashion?
Vivienne Westwood and Malcolm McLaren, with McLaren’s band, The Sex Pistols.
What were defining elements of goth style in the early to mid-80s?
Shaved or colored hair, heavy hairspray, ripped fishnet stockings, handcuffs, piercings, chains, and heavy makeup.
What do all these subcultures have in common?
They are examples of “street styles” that influence designers rather than vice versa.
What is Dick Hebdige’s interpretation of youth subcultures?
They are a form of symbolic resistance, challenging hegemony through style.
How does Karl Marx describe culture?
Culture is a tool of ruling classes to maintain social cohesion and prevent change.
What is Antonio Gramsci’s theory of hegemony?
Hegemony is the maintenance of dominance through cultural, political, and moral values imposed by ruling classes.
What factors led to the rise of youth subcultures?
Increased spending power, mass media influence, changes in education, and the importance of leisure over work
What impact did Mary Quant and André Courrèges have on women’s fashion in the late 60s?
They introduced mini skirts and tights, emphasizing functionality and eroticism.
How did miniskirts challenge societal norms?
They symbolized sexual liberation but also faced resistance, such as the English Royal Court’s rule requiring skirts at least 7 cm below the knee.
Why was the 70s called the “Polyester Decade”?
Synthetic fabrics like acrylics and PVC made fashion affordable to all.
What was the significance of trousers in women’s fashion?
They symbolized liberation and were mass-produced by Yves Saint Laurent, eventually outselling skirts in France by 1965.
How did unisex fashion challenge traditional dress codes?
Blue jeans, polo shirts, and tunics blurred gender lines while still marking distinctions.
What was the significance of athletic wear in the 70s-80s?
Fitness trends influenced fashion, with Norma Kamali introducing sweatshirts, jumpsuits, and leggings.
What was the power dressing phenomenon?
Women in high-powered positions adopted padded shoulders and bold accessories to be taken seriously in male-dominated workplaces.
What influenced men’s fashion in the late 60s?
Military elements, space-age designs (Pierre Cardin), and second-hand shopping.
What was the Peacock Revolution in the early 70s?
A shift towards brighter colors, bolder prints, and long hair for men.
How did men’s fashion become more gender-neutral in the 70s?
Tight t-shirts, jeans, and sweaters were worn by both men and women.
What role did athletic wear play in men’s fashion?
Tracksuits and running shoes became everyday casual wear, popularized by figures like Bob Marley.
How did power dressing influence men’s fashion in the 80s?
The “power suit” (pin-striped, double-breasted suits with wide ties) became essential for white-collar workers.
three main themes of men’s fashion in late 60s
Military influence, New fashion icons: rock stars, Increasing amount of color and patterns
