Lecture 9 - Intellectual Property Flashcards
Intellectual property =
Fruit of human intellectual and commercial labour. Intangible property. Treated as asset to the business
Trademark =
Allows owner to use distinctive mark exclusively on goods, and prevent others from using same/ similar mark. Last indefinitely. Protects owners name or product
Trademarks must be…
Registered at Trademark Registry
Copyright
Right to stop someone else copying your own original intellectual work/ expression without permission.
Copyright arises…
Automatically, no need for any form of registration.
Lifespan of copyright
Life of author plus 70 years
Patents
Monopoly right over specific invention/ novel or unique method of doing something. Exclusive use of this patent for 20 years.
Patent must be…
Applied for and registered at the Patent Office before valid
TM symbol
Means nothing
Trademarks last
10 years (can be renewed)
Main considerations for trademarks (3)
- Can mark be graphically represented - digitally or in graph form?
- Does it distinguish owner’s products/ services from those supplied by others?
- NOT descriptive of product
Words denoting value or quality…
Cannot be registered
Shapes
Can be registered as trademarks
Trademark owner must be..
Using registered mark before they can enforce legal rights
Remedies for infringement of trademarks
Usually court grants injunction, can also claim damages. In extreme cases, criminal penalties
Action against infringement can only be taken
In a country where trademark is registered
Almost any written work
Covered by copyright
Copyright does NOT exist in
Ideas or concepts
If author creates copyright in course of employment
Employer owns copyright
Copyright owner has right to
Prevent others from copying/ using copyright item without permission
How much needs to be copied?
Substantial part, but qualitative not quantitative
Legal presumption that copying has occured
If two items are similar and the alleged infringer had access to original version
Remedies for copyright
Injunction to prevent further copying and damages. Owner has choice: can claim damages for loss actually suffered, or sum equal to profit made by infringer. Court can also order delivery up/ destruction of infringing copies
Not to possible to patent
Discoveries eg gravity