Lecture Review Flashcards
(77 cards)
Embedded Figures Test
people who are field dependent (i.e., they rely on the environment and others to orient themselves) have more difficulty identifying the figure on the right as part of the figure on the left
Elaboration Likelihood Model (ELM)
according to the elaboration likelihood model of persuasion, attitudes can be formed through either of two routes
- the central, or systematic, route involves careful consideration of the quality of the argument put forward in the message
- the peripheral, or heuristic, route involves reliance on the message’s superficial features
Factors That Influence Persuasion
- the source who delivers the message (attractiveness, similarity, credibility)
- the content of the message (length, discrepancy)
- the audience who receives the message (demographic factors, personality)
Seven Principles of Persuasion
- Reciprocation
- Social validation
- Consistency
- Friendship/liking
- Authority
- Scarcity
- Unity
Four Factors of Resisting Persuasion
- Forewarning (making people aware that they will soon receive a persuasive message)
- Reactance (people react to threats to their freedom to engage in a behaviour by becoming even more likely to engage in that behaviour)
- Inoculation (exposure to a weak version of a persuasive message strengthens people’s ability to later resist stronger versions of the message)
- Attitude importance (attitudes that are important to us are more resistant to persuasion)
Subliminal Persuasion and Processing
Subliminal persuasion is persuasion that occurs when stimuli are presented very rapidly at an unconscious level
Characteristics of Group: Social Loafing
a group-produced reduction in individual output on easy tasks where contributions are pooled
Characteristics of Group: Social Facilitation
when people do better on a task in the presence of others than when they’re alone
Characteristics of Group: Group Polarization
when the initial tendencies of group members become more extreme following group discussion
Characteristics of Group: Social Dilemma
situations where if all individuals make self-interested choices the result will be the worst possible outcome for everyone
Types of Social Dilemmas
Common Resource Dilemmas, Public Goods Dilemma, and Prisoner’s Dilemma
Solutions to Social Dilemmas
- Regulate the use of resources
- Engage in open communication
- Activate altruistic motives
- Create small, connected groups
- Create consequences for competition
Deindividuation
the tendency to not follow normal rules of behaviour as a result of losing one’s self-awareness
Zimbardo’s Study
Stanford Prison Experiment (influence of group and intergroup relations on members)
Social Identity Theory
a theory that posits that each person strives to enhance his or her self-esteem, which is composed of two parts: a personal identity and a social identity
Factors Contributing to Stereotype and Prejudice
Social categorization, social learning, and cognitive biases
Social categorization
the practice of classifying people into in-groups or out-groups based on attributes that the person has in common with the in-group or out-group
Social Learning
an explanation for why people are often willing to express certain types of prejudice, but not others
Cognitive Biases
- Illusory correlation
- The ultimate attribution error
- The contrast effect
- Perceptual confirmation
- Confirmation bias
Research on Stereotype Threat
In this study, young participants were first shown an image of two White children in a park, the same image but with Black children, or the same image but with two dogs before completing a set of 30 multiple-choice vocabulary questions. Children were primed with the two Black children, especially if they were African American, performed worst on the test.
Different Types of Stereotypes
Prejudice and discrimination
Strategies to Avoid Stereotypes and Prejudice
- Provide training and education
- Increase self-awareness
- Adopt egalitarian goals
- Be motivated to be accurate
- Avoid trying too hard
Instinct Theory of Aggression
describes aggression as innate biological drive
Frustration-Aggression Theory
frustration always leads to the desire to behave aggressively, and that aggression is caused by frustration