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Flashcards in LEI Eco Resort: global changes Deck (14):
1

What is MC WET DAT

Mobile Market
Climate change
World economy
Expectations
Threats
Digital
A natural advantage
The lucky country

2

Mobile market:

- increasingly mobile
- leisure motivator, still reasons fo business, trade, education, healthcare
- technological advances in transport (aviation) --> move larger distances faster
- link between permanent migration and tourism --> visit friends/family
- Australia's multiculturalism increase connections to world

3

effect of mobile market:

POSITIVE:
- increase tourists will benefit LEI resort
- just over 10 yrs average occupancy--> 70% - near 100%

4

climate:

- maximum sea level 2m
- LEI under in 100 yrs
- global warming threat,
- coral bleaching had only affected north/central GBR
- 2015-2016 bleaching --> hurt fringing reef around LEI
- lagoon coral most affected--> shallow waters

5

world market:

- world tourism growing
- rapid income growth within emerging economies (China) create new markets/competition
- major growth opportunities for attracting Asian tourists
- Aus well in world economy, low interest = more disposable income
- Aus travellers wanna go overseas, depreciation of $AU domestic travel cheaper, international visitors cheaper

6

world market effect:

POSITIVE:
- tourism to LEI growing
- Chinese tourist market GOOD --> day trip option most
- day trippers pay lots for a short stay
- domestic tourists 75%

7

expectations:

- incomes grow, people's discretionary expenditure changes products --> experiences
- future: authentic, personalised and emotional connection
- future: mass tourism --> niche tourism, customised, innovative and eco-friendly
- Aus pop. living alone (9% - 12%) last 20 yrs
- 2050 16% --> thus social interaction/friendliness may be driving force

8

expectations effect:

POSITIVE:
- LEI resort are authentic
- opportunity with wildlife, leave with emotional connection and memories
- the resort prides on educating guests on reef and threats

9

threats:

- extreme weather/ disease outbreak possible in the world of changing climate, antimicrobial drug resistance, more human mobility
- safety perceptions of destinations important
- compared to the world, Australia lowest/2nd lowest
regarding the risk of disease, terrorist attack, natural disasters

10

threats effect:

POSITIVE:
- resort is low-risk tourism location
- biggest concern: cyclones, infrequently traverse the area
- southern location negates Nth high risk
- evacuation been recognised as best practice by QLD gov

11

digital:

- model of human communication/decision making changes over time
- more faster info
- online has more risks/opportunities for tourism
- 62% international visitors use internet for info
- social media (Trip Advisor, FB, insta) good marketing (positive and negative PR)
- eg. Trip Advisor 30 countries, 100mil travel review

12

digital effect:

POSITIVE:
- social media valuable for resort
- photos are unpaid promo
- 80% of LEI promo direct through social media
- annually Foto-Frenzy: renowned photographers, run workshops on island, using reef as backdrop

13

A natural advantage:

- global biodiversity and natural habitats disappearing at alarming rates
- areas with pristine habitats more valuable
- as world pop. grows, tourists drawn to nature-based experiences

14

a natural advantage effect:

- special experiences of nature close up
- ability to snorkel off the beach vs 2hr boat to the outer reef
-