Lesson 1 Flashcards
(154 cards)
1
Q
What is the definition of Public Relations (PR)?
A
Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
2
Q
List three key functions of Public Relations.
A
Media relations, Crisis management, Corporate communication.
3
Q
What is the main objective of PR in an organization?
A
To manage reputation and foster positive relationships with stakeholders.
4
Q
Fill in the blank: PR professionals use ______ to shape public perception.
A
Strategic communication
5
Q
Which of the following is NOT a component of Public Relations? (A) Advertising (B) Media relations (C) Event planning (D) Crisis communication
A
A) Advertising
6
Q
What is media relations in PR?
A
Media relations involves managing interactions between an organization and journalists or media outlets.
7
Q
What role does crisis management play in Public Relations?
A
It helps organizations handle negative events effectively and maintain public trust.
8
Q
True or False: Public Relations is only about handling crises.
A
False
9
Q
What is the difference between Public Relations and Advertising?
A
PR focuses on earned media and reputation management, while advertising involves paid media placements.
10
Q
List three tools used in PR.
A
Press releases, Social media, Public events.
11
Q
What is a press release?
A
A written communication issued to the media to announce something newsworthy about an organization.
12
Q
What is the purpose of corporate communication in PR?
A
To ensure consistent messaging across all internal and external communications.
13
Q
What does ‘stakeholder’ mean in Public Relations?
A
A stakeholder is anyone affected by an organization’s actions, including employees, customers, and investors.
14
Q
Fill in the blank: PR campaigns often use ______ to measure effectiveness.
A
Key performance indicators (KPIs)
15
Q
Which of the following is a PR strategy to improve brand image? (A) Ignoring negative press (B) Engaging with the community (C) Increasing ad spending (D) Avoiding media interactions
A
B) Engaging with the community
16
Q
What is the purpose of social media in Public Relations?
A
To engage with audiences, manage reputation, and disseminate information quickly.
17
Q
List two major differences between PR and Marketing.
A
PR focuses on reputation management, while marketing focuses on promoting products and driving sales.
18
Q
What is the role of a PR spokesperson?
A
To communicate an organization’s messages to the media and public.
19
Q
True or False: Public Relations is primarily about controlling the media.
A
False
20
Q
What is internal Public Relations?
A
The practice of managing communication and relationships within an organization.
21
Q
Which of the following is an example of crisis communication? (A) Responding to a product recall (B) Launching a new product (C) Writing a company blog (D) Creating a PR event
A
A) Responding to a product recall
22
Q
Fill in the blank: PR campaigns often rely on ______ to engage audiences.
A
Storytelling
23
Q
What is brand reputation management in PR?
A
The process of monitoring and influencing how a brand is perceived by the public.
24
Q
List three common PR activities.
A
Media outreach, Event planning, Community engagement.
25
Which of the following best describes employee relations in PR? (A) Promoting a brand to customers (B) Managing internal communication with employees (C) Handling investor relations (D) Writing advertising copy
B) Managing internal communication with employees
26
Question
Answer
27
What is investor relations in Public Relations?
The practice of managing communication between a company and its investors.
28
Fill in the blank: A successful PR campaign requires clear ______ and measurable goals.
Objectives
29
Which of the following is a key component of crisis communication? (A) Transparency (B) Avoidance (C) Denial (D) Secrecy
A) Transparency
30
What role does public opinion play in PR?
Public opinion shapes a company’s reputation and influences brand trust.
31
List two methods PR professionals use to measure campaign success.
Media coverage analysis, Audience surveys
32
What is the purpose of a media kit?
To provide journalists with essential information about an organization or event.
33
Which of the following is an ethical concern in Public Relations? (A) Misleading information (B) Honest reporting (C) Community engagement (D) Sponsorship
A) Misleading information
34
True or False: PR is only relevant for large corporations.
False
35
What is the role of government relations in PR?
To manage communication between an organization and government entities.
36
Fill in the blank: An effective PR professional must have strong ______ skills.
Communication
37
What is corporate social responsibility (CSR) in PR?
A company’s efforts to contribute positively to society and the environment.
38
Which PR tool is commonly used for reputation management?
Crisis communication plans
39
What is the role of a PR consultant?
To provide strategic advice and manage PR campaigns for organizations.
40
List three characteristics of effective PR writing.
Clarity, Accuracy, Engagement
41
Which of the following best describes media outreach? (A) Sending press releases to journalists (B) Creating TV commercials (C) Paying for online ads (D) Designing logos
A) Sending press releases to journalists
42
Fill in the blank: A PR crisis can be worsened by ______ communication.
Poor
43
What is a key advantage of digital PR?
It allows real-time interaction with audiences.
44
Which of these is an example of event-based PR? (A) A social media post (B) A company-sponsored charity event (C) A newspaper advertisement (D) A TV commercial
B) A company-sponsored charity event
45
Why is storytelling important in Public Relations?
It makes messages more engaging and relatable to the audience.
46
List two social media platforms commonly used in PR.
Twitter, LinkedIn
47
Which of the following is an example of proactive PR? (A) Responding to a scandal (B) Hosting a charity event (C) Apologizing for a company mistake (D) Addressing a lawsuit
B) Hosting a charity event
48
Fill in the blank: Crisis management in PR involves ______ planning.
Strategic
49
What is the main purpose of a PR pitch?
To persuade journalists to cover a story or event.
50
True or False: Public Relations is only about promoting products.
False
51
Question
Answer
52
What is the primary goal of reputation management in PR?
To maintain a positive public perception of an organization.
53
Fill in the blank: PR professionals often collaborate with ______ to enhance brand visibility.
Journalists
54
Which of the following is NOT a PR tool? (A) Press release (B) Public statement (C) TV commercial (D) Media briefing
C) TV commercial
55
What is a media embargo in PR?
A request that journalists delay publishing certain information until a specified time.
56
List two key elements of a successful PR strategy.
Clear messaging, Targeted audience
57
What is the purpose of community relations in PR?
To build strong relationships between organizations and the communities they serve.
58
Which of the following is an example of damage control in PR? (A) Organizing a charity event (B) Publishing a public apology (C) Launching a new product (D) Conducting a survey
B) Publishing a public apology
59
True or False: PR can be used to manage both positive and negative news.
True
60
What is the role of ethics in Public Relations?
Ensuring honesty, transparency, and accountability in communication.
61
Fill in the blank: A PR campaign should be aligned with an organization’s overall ______.
Goals
62
What is the importance of audience segmentation in PR?
It helps tailor messages to different groups for greater effectiveness.
63
Which PR method is commonly used for crisis prevention?
Risk assessment and media training
64
List two benefits of a strong media relationship in PR.
Increased positive coverage, Easier crisis management
65
What is the role of influencers in digital PR?
They help spread messages to large audiences through social media.
66
Which of the following is an example of corporate PR? (A) Government lobbying (B) Employee communication (C) Celebrity endorsements (D) Personal branding
B) Employee communication
67
Fill in the blank: A PR plan should include a clear ______ strategy.
Communication
68
What is the purpose of a press conference in PR?
To provide important updates and answer questions from the media.
69
Which of the following is a challenge faced in PR? (A) Maintaining transparency (B) Controlling social media narratives (C) Handling misinformation (D) All of the above
D) All of the above
70
True or False: PR campaigns should be adapted for different cultural contexts.
True
71
What is an elevator pitch in PR?
A short and compelling summary of an idea or message.
72
Fill in the blank: PR professionals use ______ to measure the success of media coverage.
Analytics tools
73
List two ways PR supports brand loyalty.
Consistent messaging, Positive customer engagement
74
Which PR technique is used to influence public policy?
Lobbying
75
What is a common mistake in crisis communication?
Delaying response to the public
76
What role do press kits play in PR?
They provide journalists with relevant information about a company or event.
77
Question
Answer
78
What is the key difference between PR and propaganda?
PR is based on ethical communication, while propaganda often involves misinformation.
79
Fill in the blank: A PR crisis can damage an organization’s ______ if not handled properly.
Reputation
80
Which of the following is an example of corporate social responsibility (CSR) in PR? (A) Sponsoring a community project (B) Running a political campaign (C) Increasing product prices (D) Avoiding media interviews
A) Sponsoring a community project
81
What is thought leadership in PR?
Positioning an individual or brand as an expert in their industry.
82
List two factors that contribute to a PR campaign’s success.
Clear messaging, Audience engagement
83
What is the primary goal of media training for PR professionals?
To prepare spokespeople for interviews and public appearances.
84
Which of the following is NOT a key stakeholder in PR? (A) Customers (B) Employees (C) Competitors (D) Government agencies
C) Competitors
85
True or False: Digital PR is more effective than traditional PR in all cases.
False
86
What is the purpose of an op-ed in PR?
To express an organization's viewpoint in newspapers or online media.
87
Fill in the blank: Effective PR messaging should be ______ and consistent.
Clear
88
What is a PR stunt?
A planned event designed to attract media attention.
89
Which of the following PR tools is used to correct misinformation? (A) Press conference (B) Social media campaign (C) Fact-checking statement (D) All of the above
D) All of the above
90
List two reasons why PR professionals conduct surveys.
Measure public opinion, Identify communication gaps
91
What is the role of analytics in PR?
To track media coverage and audience engagement.
92
Which PR tool helps organizations announce major news to the media?
Press release
93
Fill in the blank: A strong PR strategy includes both proactive and ______ communication.
Reactive
94
What is the importance of credibility in Public Relations?
It builds trust and strengthens an organization's reputation.
95
Which of these is a challenge in PR crisis management? (A) Controlling false information (B) Responding quickly (C) Managing public perception (D) All of the above
D) All of the above
96
True or False: Social media has no impact on PR strategies.
False
97
What is the function of a media monitoring tool in PR?
To track mentions of a company in news and social media.
98
Fill in the blank: PR professionals often collaborate with ______ to shape public narratives.
Journalists and influencers
99
List two ways PR supports business growth.
Enhancing brand awareness, Managing stakeholder relationships
100
What is native advertising in PR?
Sponsored content that blends into the platform it appears on.
101
Which of the following is a common PR measurement metric? (A) Audience reach (B) Number of meetings (C) Office location (D) Employee count
A) Audience reach
102
What is the golden rule of crisis communication?
Respond quickly, honestly, and transparently.
103
Question
Answer
104
What is the role of transparency in PR?
It helps build trust and credibility with the public.
105
Fill in the blank: PR professionals must ensure that their communication is ______ and ethical.
Honest
106
Which of the following is a crisis communication strategy? (A) Ignoring media inquiries (B) Providing accurate updates (C) Denying responsibility (D) Avoiding public statements
B) Providing accurate updates
107
What is a media briefing in PR?
A meeting where journalists receive updates on an organization's activities or news.
108
List two challenges PR professionals face in the digital age.
Managing misinformation, Handling online crises
109
What is the function of public affairs in PR?
Managing relationships between an organization and government agencies.
110
Which of the following PR strategies is used to maintain good community relations? (A) Corporate philanthropy (B) Product promotions (C) Competitor analysis (D) Investor meetings
A) Corporate philanthropy
111
True or False: Negative press always harms an organization's reputation.
False
112
What is the purpose of a PR audit?
To evaluate an organization's current public relations efforts and effectiveness.
113
Fill in the blank: PR professionals use ______ to track public sentiment.
Social listening tools
114
What is brand positioning in PR?
Defining how a brand is perceived in the minds of the public.
115
Which of the following is an example of reputation management? (A) Addressing customer complaints (B) Ignoring social media comments (C) Avoiding public engagement (D) Restricting media access
A) Addressing customer complaints
116
List two PR strategies for launching a new product.
Media outreach, Influencer partnerships
117
What is the role of media lists in PR?
They help PR professionals target relevant journalists for press coverage.
118
Which PR activity is used to manage relationships with investors?
Investor relations
119
Fill in the blank: A well-planned PR campaign should align with an organization's ______ goals.
Business
120
What is a PR pitch?
A short, persuasive message sent to journalists to secure media coverage.
121
Which of these is an example of social responsibility PR? (A) Donating to charities (B) Increasing product prices (C) Avoiding media interviews (D) Running negative ad campaigns
A) Donating to charities
122
True or False: PR professionals only work with traditional media.
False
123
What is the role of digital content in PR?
It helps engage audiences through blogs, videos, and social media.
124
Fill in the blank: The primary goal of a PR event is to create ______ for an organization.
Positive publicity
125
List two essential skills for a successful PR professional.
Strong communication, Crisis management
126
What is the main purpose of thought leadership in PR?
To position an individual or organization as an industry expert.
127
Which PR technique is used to improve public perception after a crisis?
Reputation repair strategies
128
What is the importance of consistency in PR messaging?
It ensures credibility and strengthens brand identity.
129
Question
Answer
130
What is the main objective of media training in PR?
To prepare spokespeople for public speaking and interviews.
131
Fill in the blank: PR professionals must be skilled in managing both traditional and ______ media.
Digital
132
Which of the following is an example of crisis PR? (A) Apologizing for a product defect (B) Launching a marketing campaign (C) Writing a company newsletter (D) Avoiding media coverage
A) Apologizing for a product defect
133
What is the role of a PR agency?
To help businesses and individuals manage their public image and media relations.
134
List two key benefits of a strong PR strategy.
Improved brand reputation, Increased customer trust
135
What is a stakeholder communication plan?
A strategy to ensure effective communication with all relevant parties.
136
Which of the following PR tools is best for real-time audience engagement? (A) Television ads (B) Social media (C) Newspaper articles (D) Press conferences
B) Social media
137
True or False: PR should be aligned with a company’s marketing and business goals.
True
138
What is the role of PR in crisis prevention?
To identify risks and prepare response strategies before issues arise.
139
Fill in the blank: PR campaigns should focus on delivering a ______ message to the target audience.
Clear and compelling
140
What is a public service announcement (PSA) in PR?
A message created to raise awareness of social issues and encourage action.
141
Which of these is a common challenge in PR? (A) Managing public perception (B) Lack of media coverage (C) Controlling false narratives (D) All of the above
D) All of the above
142
List two benefits of using social media for PR.
Wider audience reach, Faster communication
143
What is reputation monitoring in PR?
Tracking public perception of a brand or organization.
144
Which PR technique helps organizations establish credibility in their industry?
Thought leadership
145
Fill in the blank: A strong PR strategy includes both proactive and ______ engagement.
Reactive
146
What is the importance of networking in Public Relations?
It helps build relationships with media professionals and stakeholders.
147
Which of the following is an effective way to handle negative press? (A) Ignoring it (B) Responding with factual information (C) Threatening legal action (D) Avoiding media inquiries
B) Responding with factual information
148
True or False: PR is only relevant for large businesses.
False
149
What is the role of a crisis communication plan?
To provide guidelines for handling public relations crises effectively.
150
Fill in the blank: PR professionals work closely with the ______ department to align messaging and branding.
Marketing
151
Which of the following is an example of internal PR? (A) Employee newsletters (B) Social media ads (C) Press releases (D) Investor reports
A) Employee newsletters
152
List two reasons companies conduct PR surveys.
To understand public opinion, To evaluate brand perception
153
What is the goal of a media relations strategy?
To build positive relationships with journalists and media outlets.
154
What is the best way to measure PR success?
Tracking audience engagement, media coverage, and public sentiment.
