LESSON 1&2 Flashcards
(50 cards)
Which of the following is best described as the goods or service provided to meet a specific customer’s need?
PRODUCT
PLACE
PRICE
PROMOTION
PRODUCT
Which of the following process whereby a business sets the amount at which it will sell its products and services, and may be part of the business’s marketing plan, and is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix?
PRODUCT
PLACE
PRICE
PROMOTION
PRICE
It encompasses marketing communication strategies and techniques such as advertising, sales promotion, special offers and public relations. The statement exemplify which among the succeeding?
A. Product
B. Place
C. Price
D. Promotion
PROMOTION
Which of the option that is referred as tangible and a physical object that can be perceived by touch such as a building, vehicle, or gadget?
B. Place
C. Price
D. Promotion
A. Product
PRODUCT
Which among the aforementioned is said to be the basic requirements such as food, shelter, clothing, water and safety, where human survival is not possible without fulfilling such?
A. Demand
B. Need
C. Supply
D. Wants
NEED
The human wants that are backed by buying power. The statement is explained which of the following?
A. Demand
B. Needs
C. Supply
D. Wants
DEMAND
What term referred as the desire to satisfy needs in a specific ways that are culturally and socially-influenced?
A. Demand
B. Needs
C. Supply
D. Wants
NEEDS
Which of the stage in market origins where in there’s a shortage happening?
A. Market orientation
B. Product orientation
C. Production orientation
D
SELLING ORIENTATION
Which of the concept is often said as the activity, set of institutions, processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large?
A. Communication
B. Industry
C. Market
D. Marketing
MARKETING
Defined as the difference between the consumers’ willingness to pay for a commodity and the actual price paid by them, or the equilibrium price. The example above illustrates which of the stage in market origins where in there’s a surplus happening?
A. Market orientation
B. Product or
C. Production or
D. Selling or
MARKET ORIENTATION
It is simply put people are obliged to give back to others the form of a behavior, gift, or service that they received first. This theory is gleaned as which among the choices?
A. Authority
B. Consistency
C. Reciprocity
D. Scarcity
RECIPROCITY
A market system is the network of buyers, sellers and other actors that come together to trade in a given product or service. Which among the following is NOT included to the market system?
A. Goods / Services
B. Market
C. Money
D. Price
PRICE
Which of the choices referred as a Sales/Marketing enablement platform that allows you to record short, customized product demos that you can send to prospects, in which the product allows to tailor the demo experience based on who you are sending it to and what the prospect deems is important?
A. Authority
B. Consensus
C. Consistency
D. Liking
CONSENSUS
ABC company designs a product to target a specific client’s needs or wants. The statement refers which economic utility as to how well a product or service meets the customer’s needs?
A. Form utility
B. Information utility
C. Place utility
D. Possession ut
FORM UTILITY
Which among the following is TRUE in The following statements?
C. The building of customer relationship is very important in marketing
Which among the following determines the best methods and procedures to be used to prospective customers are able to locate, obtain, and use the products and services of an organization?
A. Distribution
B. Marketing-Information Management
C. Market Planning
D
DISTRIBUTION
If a firm can offer a product or service far quicker than alternative providers, the customers will also value this speed of service. The statement depicts which among the subsequent?
A. Form utility
B. Information utility
C. Place utility
D. Time utility
TIME UTILITY
Businesses are now implementing on this approach which focuses on developing loyal customers who continue to purchase from the business for a long period of time. The explanation exemplifies which of the option?
A. Employee empowerment
B. Relationship marketing
C. Sale emphasis
D. So
RELATIONSHIP MARKETING
ABS-CBN wanted nothing than but market leadership, the company had only two possible courses of action: compete directly with GMA-7 for the higher income class segments or compete directly with IBC-13 for the broad market. The marketing strategy formulated by the company illustrates which among the following?
A. Marketing phase
B. Market penetration phase
C. Segmentation phase
D.
SEGMENTATION PHASE
ABC-CBN made a quick scan of the strengths and weaknesses of the two competitors, It became made clear that ABS-CBN would have a better chance if it competed directly with GMA-7 and IBC-13. This marketing strategy completely described which of the following phase?
A. Marketing phase
B. Market penetration phase
C. Segmentation phase
D.
TARGETING PHASE
C2 rapidly became a success which often being sold out in stores and much of this success could be attributed to its aforementioned key strategy points. WHICH IS AN EXCPETION?
To build market position and to realize greater profit
By matching their strengths with the opportunities that the competitor scan revealed, that ABS-CBN came up with the strategy for competing against IBC-13. Now that the core marketing strategy was in place, it was to plan the details and the tactics that would flesh it all out, which of the choices did not matches the company strengths?
Use its key strengths, namely, its huge financial resources, to lure unhappy stars of IBC-13 towards its own camp with a very attractive compensation packages
Good salespeople could introduce products that customers had not purchased before and demonstrate the advantages of ownership. The interpretation gleaned which among the succeeding option?
A. Employee empowerment
B. Production emphasis
C. Sales emphasis
D. Soci
SALES EMPHASIS
Which of the following describes the basic process of a company offering a good or service of value to a customer wiling to buy it, and a relationship marketing involves intentional efforts to convert one-time buyers into long-term, loyal customers?
A. Exchange
B. Market offering
C. Marketing strategy
D. Marketing value
EXCHANGE
