LESSON 3&4 Flashcards by Ysabel Tibajares

Which of the following is the prominent youth campaign of Pepsi Cola during the decade of 80’s?

A. Generation P
B. Generation X
C. Generation Z
D. Pepsi Generation

PEPSI GENERATION

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Which of the following is the type of market segment that refers to the factual statistic of the population such as age, sex, income, occupation and any other information gathered by Philippine Statistics Authority (PSA)?

A. Behaviographic segmentation
B. Demographic segmentation
C. Geographic

DEMOGRAPHIC SEGMENTATION

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In 2014, the multinational coffee and donut company introduced almond milk at most of its restaurants. This is a plant-based alternative for vegans or people who don’t consume dairy products. So the brand needed a regular supplier of milk for their new product. Blue Diamond Growers has supplied almond milk to Dunkin’ Donuts since 2014 when its product was first introduced to guests of the famous donut brand. The given example illustrates which of the following buying situations?

C. New task rebuy
D. Straight

A. Comprehensive rebuy
B. Modified rebuy

MODIFIED REBUY

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Who among the proponent defined the term tipping point as the moment of critical mass, the threshold, the boiling point?

A. Abraham Maslow
B. Michael Porter
C. Malcolm Gladwell
D. Peter Drucker

MALCOLM GLADWELL

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Which Stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item?

A. General need description
B. Order-routine specification
C. Supplier s

GENRAL NEED DESCRIPTION

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Who is a person identifies a need and triggers a purchase decision, and the who starts the decision making process by recognizing that a particular problem needs to be addressed to satisfy a specific need?

A. Decider
B. Influencers
C. Initiator
D. Users

INIATOR

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ABC company wants to reorder but needs to amend some elements of their previous orders. The change can be in terms of the supplier, delivery time, packaging, price, quality, or quantity. The adjustment can result in delayed order delivery because the supplier has to change it. The case scenario illustrates which among the subsequent roles in the buying process?

A. Comprehensive rebuy
B. Modified rebuy
C. Straight rebuy
D. New task r

MODIFIED REBUY

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Which socio-economic class are generally ambitious, future-oriented people who have succeeded economically and now seek to enhance their quality of life, where material goods often take on major symbolic meaning for this group. Effective marketers will understand that and be able to tailor their approach accordingly?

A. A Prime
B. AB
C. Upper AB
D. Upper C

A PRIME

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Include television, clothing, furniture, airline services. These shopping products have higher prices and distribute through fewer outlets, where marketers promote these products through personal selling and different advertisement campaigns. The identified example depicts which of the following types of products?

A. Buyers products
B. Consumer products
C. Market products
D. Sellers pr

CONSUMER PRODUCTS

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Which type of behavior is encountered when consumers are buying an expensive, infrequently bought product, which they are highly involved in the purchase process and consumers’ research before committing to invest like buying a house or a car?

A. Complex buying behavior
B. Dissonance reducing behavior
C. Habitual b

COMPLEX BUYING BEHAVIOR

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Segmentation refers to the process of creating small segments within a broad market to select the right target market for various brands. Which among the option is an EXCEPTION in the following systematic segmentation?

A. Know your target market
B. Conduct and wide survey
C. Process the dat

KNOW YOUR TARGET MARKET

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A consumer buys a loaf of bread, he tends to buy the brand that he is familiar with without actually putting a lot of research and time, where many products fit into this category. Which buying behavior is depicted when a consumer has low involvement in a purchase decision?

A. Complex buying behavior
B. Dissonance reducing behavior
C. Habitual b

HABITUAL BUYING BEHAVIOR

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The good old Old Spice needs no introduction. Ever since their viral marketing debut in 2010, they have never stopped making marketing videos that capture the heart of their target market so dearly. After conducting research that shows that females purchase 70% of the household shower gel, Old Spice cleverly devised their male product aiming at the female. The exemplification demonstrate which of the following market segmentation?

A. Behaviographic segmentation
B. Demographic segmentation
C. Geographic

PSYCHOGRAPHIC SEGMENTATION

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When purchasing a new bedroom set, a customer might base their decision on price rather than the quality of the product. The characteristics is best described which among the following behavioral segmentation?

A. Complex buying behavior
B. Dissonance reducing behavior
C. Habitual b

DISSONANCE REDUCING BEHAVIOR

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Marikina is known as the “Shoe Capital of the Philippines” for its famous shoe industry, and it is the biggest manufacturer of shoes in the Philippines, producing almost 70% of shoes made in the country. The statement expounds which amid of the characteristics of organizational markets?

A. Close customer relationship
B. Derived and fluctuating demand
C. Fewe

GEOGRAPHIC CONCENTRATION

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Eco-friendly dishwasher reduces the usage of energy and water to half the amount required for normal dishwasher Which color is often used to communicate or to show environmental friendly?

A. Green
B. Red
C. White
D. Yellow

GREEN

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According to a survey conducted by iFranchise in 2018, which fast-food restaurant is the most popular in the market crowd?

A. Chowking
B. Jollibee
C. Kentucky Fried Chicken
D. Mc Donalds

JOLLIBEE

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TechRadar provides state-of-the-art overviews of information and communication technology (ICT) and related applications developed and/or used by makers. Which brand of mobile phone has the best quality of camera resolution according to techradar?

A. Erickson
B. iPhone
C. Nokia
D. Samsung

IPHONE

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KFC is that nobody makes chicken like KFC does, where consumers loves the signature craveable taste of chicken, and the love for the brand has helped KFC grow over the years, which they are known for making the world’s tastiest chicken and shall continue to focus on what the company do best. How do you call this company claim which a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind?

A. Unique Selling Point
B. Unique Selling Price
C. Unique Store Preposit

UNIQUE SELLING POINT

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Which among the option refers to the place as to brand that occupies in the minds of the customers and as to how it is distinguished from the products of the competitors?

A. Category Membership
B. Positioning
C. Positioning Map
D. Unique Selli

POSITIONING

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According to the study of marketing principles of AB Ilano pioneering brands typically gets which of the following percentage of the market share?

A. 46.7
B. 55.3
C. 58.3
D. 68.4

68.4

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Made from 100% natural green tea leaves, C2 promises a real and authentic tea experience. Everyone can also take their refreshing C2 experience further with varying flavor offers such as Classic Green Tea, Green Tea Apple, Green Tea Lemon, Green Tea Dalandan, Green Tea Melon and Red Tea Raspberry. Which of the following category would you place C2 Green Tea?

A. Energy drink
B. Health drink
C. Soda drink
D. Temperance drink

TEMPERANCE DRINK

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The brand communication had two main objectives. Firstly, to reposition this mobile phone brand as a premium, world-class brand offering quality, credibility and design and, secondly, initially to be seen and accepted on a par with the likes of Sony and more recently to be the top consumer electronics brand globally. According to Martin Toll of Global Asian Brand, Which of the phone brands belong to the market leading brand?

A. Erickson
B. iPhone
C. Nokia
D. Samsung

SAMSUNG

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C2 drinks belongs to which of the following product category?

A. Bottled tea drink
B. Energy drink
C. Cola drink
D. Soda drink

BOTTLED TEA DRINK

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Which of the following brand of the product category DOES NOT belong base on market demographic segmentation? | A. Lays B. Piattos C. Ruffles D. Tostitos

PIATTOS

Which of the following is conceptualize as the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use, and also refers to the process of designing, evaluating, and protects, preserves, transports, informs, and sells, which can actually be an opportunity for creating points of difference especially in highly competitive product categories where the actual product itself has minimal differentiation? | A. Packaging B. Quality C. Standard D. Value

PACKAGING

The end-points of a Likert scale are typically strongly disagree and strongly agree. The respondents are asked to indicate their degree of agreements by checking one of five response categories: strongly disagree, disagree, neither agree nor disagree, agree, and strongly agree. What do you call the ending sides of the likert scale? | A. Extremes B. Impartial C. Middle D. Neutral

EXTREMES

Which of the following concept is the idea that by being the first to enter a new market, a business gains a commercial advantage over its actual and potential rivals leading to higher revenues and profits over time and is a service or product that gains a competitive advantage by being the first to market with a product or service? | A. The advance mover advantage B. The first mover advantage C. The first

THE FIRST MOVERS ADVANTAGE

It communicates innocence, equality and new beginnings. As a packaging color, it is safe, simple, unadventurous and conservative, but a good choice where you want to create a look that signifies cleanliness, purity, efficiency or simplicity. Which color of packaging is tailored fit to a sugar free beverage? | A. Dark colored packaging B. Green colored packaging C. Lighter colored

LIGHTER COLORED PACKAGING

Known as a common “lifestyle disease”, Diabetes is associated with high blood pressure, an excess of sugar and the inability to heal properly. A person experiencing a Diabetes Attack might become incoherent, becoming anxious, fatigue and weak, and also lead to shock. Which Brand of Beverage is the best for person with diabetes? | A. Energy drink B. Milk drink C. Sweet tea D. Tonic drink

SWEET TEA

A nonprescription medicinal preparation that is typically protected by a trademark and whose contents are incompletely disclosed also : any drug that is a proprietary. Coca – Cola was first introduced, and is positioned as which of the following? | A. Alcohol B. Cider C. Juice D. Patent Medicine

PATENT MEDICINE

It is are elements that a brand needs in order to be considered in the eyes of the consumer, and this is where a brand may have similarities to other leading consumers to believe that brand is “good enough” to be included in the conversation. Which of the following elements that are considered mandatory for a brand to be considered a legitimate competitor in its specific category? | A. Points of difference B. Points of parity C. Points of Similarities D.

POINTS OF PARITY

Refers to a brand of excellence and functionality of a closest substitute product. In this case, marketers sort product attributes or benefits into two points, point of parity and point of difference, in order to form the frame of reference of the product. Which of the choices derived as how the consumers categorize the product or services into a specific group and understand to which of the brand has to offer? | A. Category Defining B. Category Membership C. Marketing Strategy D. Mar

CATEGORY MEMBERSHIP

What color may be considered as a relaxing hue? | A. Blue B. Green C. White D. Yellow

BLUE

The concept of brand prestige is defined as a relatively higher status of products/services positioning related to a brand when compared with other competing brands. Consumers buy prestigious products by considering their self-image, which leads to increase their quality of life. Which of these car brands belongs to the prestigious category? | A. Honda B. Lamborghini C. Subaru D. Toyota

LAMBORGHINI

A very useful technique for market researchers produces an invaluable "perceptual map" revealing like and unlike products, thus making it useful in brand similarity studies, product positioning, and market segmentation. It is a statistical tool and also the foundation of Positioning Map. The illustration is completely described which of the succeeding multi-dimensional concept? B. Multi-Dimensional Plot C. Multi-Dimensio | A. Multi-Dimensional Mapping B. Multi-Dimensional Plot C. Multi-Dimensio

Multi-Dimensional Scaling

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. What do you call the middle part of the scale? | A. Impartial B. Middle C. Neutral D. Extremes

NEUTRAL

Multi-Dimensional Scaling (MDS) is created via which of the following scale? | A. Brass Scale B. Liket Scale C. Metric Scale D. Visual Scale

LIKET SCALE

Positioning maps are diagrams drawn to illustrate the customer perception of the business' offering based on price, quality, or other product benefits and how the perception compares against the competitors. What is the other term for positioning map? | A. Concept Map B. Map of Positioning C. Perceived Map D. Perception Map

PERCEPTION MAP

The Filipino consumer laundry habits and practices, for instance, can be categorized into two types: Those who are value-conscious and those who are “high achievers”, The given example is best described which among the following market segmentation? | A. Behavioral segmentation B. Demographic segmentation C. Geographic seg

BEHAVIORAL SEGMENTATION

Which of these products does not belong to the market leading category? | A. Baby Ruth B. Cloud 9 C. Hershey D. Mars

CLOUD 9

An inferior good is a type of good whose demand declines when income rises. In other words, demand of inferior goods is inversely related to the income of the consumer. Which of these products belongs to the inferior category of products? | A. Adidas B. Nike C. Skechers D. World Balance

WORLD BALANCE

Products that are deemed to be of an extremely high quality, due to added benefits that the buyer will supposedly obtain from it, and thus such products are highly priced. Which of these restaurants belongs to the prestigious category? | A. Gerys Grill B. Kuya J' C. The Aristocrat Restaurant D. Uling Roasters

THE ARISTROCRAT RESTAURANT

A common example of which market segmentation is a luxury mobile-manufacturing brand that specializes in customization, which they can also evaluate the same variables for their competitor's target market as well for the better selection of a market for their branding activities? | A. Behavioral segmentation B. Demographic segmentation C. Industrial seg

INDUSTRIAL SEGMENTATION

Which of these Clothing brands belongs to the inferior brand category? | A. Bench clothing B. Blue corner clothing C. H&M D. Zara

BLUE CORNER

Which factors greatly affects population growth, age distribution, health consciousness, career attitudes and so on, where this factors are of particular interest as they have a direct effect on how marketers understand customers and what drives them which also referred to norms of behavior among even smaller groups, namely the social groups where a consumer belongs to? | A. Cultural factors B. Personal factors C. Psychological factors D. Soci

SOCIAL FACTORS

The classic example of which segmentation toothpaste market, where most of the product offerings are targeted of this segment. set for example where you can buy toothpaste for Fresh breath and whitens teeth? | A. Benefit segmentation B. Customer segmentation C. Market segmentation

BENIFIT SEGMENTATION

Include how toddlers desire certain meals and how adults wear certain clothing. The gender variable is another important demographic factor for market segmentation because individuals identify with different points in the gender spectrum like masculine or feminine, and this primarily affects their choices. The example demonstrates which among the subsequent market segmentation? | A. Behavioral segmentation B. Demographic segmentation C. Geographic seg

DEMOGRAPHIC SEGMENTATION

To know what their customers need, Coca-Cola uses the consumer segmentation criteria and market into different groups: behavioural, psychographic and profile. Coca-Cola creates value to its customers and with good performance to convince people to buy their products, where Coca-Cola Company treats each store differently. Which of the option refers as the potential customer in the market into segment or group based upon their characteristic? | A. Benefit segmentation B. Customer segmentation C. Market segmentation

MARKET SEGMENTATION

Are people or policies that act as a go-between, controlling access from one point to another, which also they may refuse, control or delay access to services, and alternatively, they may also be used to oversee how work is being done and whether it meets certain standards. The statement elucidates which of the succeeding roles in the buying process? B. Gatekeeper C. Influencer D. Initiator | A. Decider

GATEKEEPER

For instance, in a nuclear family with a son and a daughter, the son may feel the need for buying a Plasma Television instead of the flat TV the family currently has. Marketers usually target potential of which of the following roles in the buying process which at times implanting a specific need/want or helping them prioritize one? B. Gatekeeper C. Influencer D. Initiator | A. Decider

INIATOR

Which among the subsequent is an exception in steps of systematic segmentation? B. Profiling C. Process the data D. Searching | A. Conduct a wide survey

SEARCHING

Which of the succeeding factors influence consumer behaviour, like motivation, perception, learning, and attitude or belief system and which may include social support, loneliness, marriage status, social disruption, bereavement, work environment, social status, and social integration? B. Personal factors C. Psychological factors D. Soc | A. Cultural factors

PSYCHOLOGICAL

Organizational market where all the individuals and companies who purchase goods and services for some use other than personal consumption, and is usually have fewer buyers but purchase in far greater amounts than consumer markets, and are more geographically concentrated .Which among the succeeding DOES NOT belong in the Organizational Market? B. Manufacturers C. Non-profit organization D. | A. Local Government Units

PUBLIC

Who among the subsequent is the prominent in the buying and selling process handles the business paper / document transaction of the actual purchase? B. Decider C. Initiator D. User | A. Buyer

BUYER

A clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A customer in New York will require much different clothing in the winter months than one living in Los Angeles. The example exhibits which of the following market segmentation? B. Demographic segmentation C. Geographic | A. Behaviographic segmentation

GEOGRAPHIC SEGMENTATION

Which role in the buying process identifies a need and triggers a purchase decision and the person who starts the decision making process by recognizing that a particular problem needs to be addressed to satisfy a specific need? B. Decider C. Initiator D. User | A. Buyer

INIATOR

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services, which target who among the following market category?A consumer may think her ski boots are no longer comfortable or stylish enough. Advertising may be used to help consumers recognize when they have a problem and/or need to make a purchase. The situation exemplifies which of aforementioned buying process? B. lowest class C. Middle class D. Upscale class | A. Broad class

UPSCALE

A consumer may think her ski boots are no longer comfortable or stylish enough. Advertising may be used to help consumers recognize when they have a problem and/or need to make a purchase. The situation exemplifies which of aforementioned buying process? | A. General need description B. Problem recognition C. Product specifica

Which lifecycle stage prioritizes spending for children like clothes, education? B. Empty nest stage C. Full Nest Stage D. Solitary Sur | A. Bachelor stage

FULL NEST STAGE

LESSON 3&4 Flashcards

(60 cards)