Lesson 1: The Role of Technology in Communication Flashcards
(18 cards)
is involved in almost all human activities.
Communication
phenomenon known as the______________________________, whereby people have drastically differentiated skills, which in turn influence how people participate in society. Gaps in using technology,
Second-Level Digital Divide
It combines characteristics of both interpersonal and mass communication situation.
Technology-Assisted Communication or Machine-Assisted Interpersonal Communication
Work with diverse people.
Collaboration
Share ideas in various formats.
Creativity
Use different tools/media effectively.
Adaptability
Who is the proponent of the Theory of Technological Determinism?
Marshall McLuhan
They needed to trace human civilization to better appreciate the tools of communication they are currently using.
Modern Communicators
which led to the development of an oral culture is where information was passed on by word-of-mouth from one generation to another. The oral tradition reigned and consisted mainly of face-to-face interaction. Message sending, receiving, and feedback relied on the spoken word which made oral cultures highly cohesive communities.
Language
has opened a lot of doors of opportunities for people because they can send and receive messages in a more innovative manner.
Writing
It states that, technology - specifically, media - decisively shapes how individuals think, feel, act and how societies organize themselves and operate
Theory of Technological Determinism
Printing Press was made in 1453, who invented it?
Johannes Gutenberg
These were the first media to use electricity to communicate and were the forerunners of the electronic epoch.
Telephone & Telegraph
It provided a way to preserve history, had an impact on art, and brought better visuals to newspapers, magazines, books and other printed information and communication materials.
Photography
was the first mass medium that brought sports, music, talk, and news into the living room. The discovery of electromagnetic waves caught the attention of many scientists, who looked for ways to use this new force to open communication.
Radio
The emergence of these have opened another phase of human communication. E-mail, chatrooms, newsgroups, social networks and other computer activities have created “virtual communities” among its users.
Computer & Internet
The electronic epoch creates what McLuhan claimed, a
“Global Village”
The “great annihilator of time and space.”
Television
