Lesson 1.2

Question 1

Focused on how people think and feel (surveys, interviews, focus groups). They aim to get to the bottom of why a user likes certain features of your product.

Answer 1

Attitudinal Research

Question 2

Observes what people actually do when it comes to a product or service. Usability tests, eye tracking,A.B. testing. Tests that Require you to observe how users actually interact with your product.

Answer 2

Behavioral research

Question 3

involves direct observation of a subject in person interviews for instance would be a great example.

Answer 3

Qualitative research

Question 4

represents data driven indirect observations such as a survey responses or users usage of data.

Answer 4

Quantitive research

Question 5

A common indirect method of obtaining attitudinal information on how people feel about your product or service. They can be qualitative if participants are prompted to respond to open questions, but _____ are more useful when collecting quantitive data from a statistically significant amount of participants.

Answer 5

Surveys

Question 6

Surveys where users are intercepted in their use of a website or application.

Answer 6

Intercept surveys

Question 7

Ways to obtain users for a survey

Answer 7

Intercept surveys and emails

Question 8

Pros of surveys

Answer 8

Quick, inexpensive, allow you to collect feedback from those you don’t interact with directly in an asynchronous fashion, operates independent of your input So you can sit back and relax while responses roll in.

Question 9

Cons of surveys

Answer 9

What people say is different from what they do. Self selection bias where people who don’t like doing surveys don’t do them and it skews your results

Question 10

When to use surveys

Answer 10

When time cost and geographic limitations make them an attractive option.

Question 11

Also known as cooperative design or codesign is a collection of methods for both qualitative and quantitative design, Aimed at engaging every single stakeholder in the design process. Example: design workshop where developers and designers prototype together.

Answer 11

Participatory design

Question 12

A method of organizing and creative intuitive structures and categories.

Answer 12

Card sort

Question 13

Pros of participatory design

Answer 13

Good ideas can come from anywhere. Involving people of different backgrounds brings unique perspectives. It’s a more intuitive design process for customers. Visual and productive collaboration.

Question 14

Cons of participatory design

Answer 14

Involving people in the process is critical, but you can’t allow them to make every design decision for you. The more people involved in something the more conflicting points of interest could arise, taking more time and potentially creating conflicts among team members.

Question 15

When do use participatory design

Answer 15

Especially effective when working with new clients and customers.

Question 16

_________ involve testing the usability of your product on a set of users. They are a great way to evaluate what people say and do when interacting directly with your product or service. Uses are given tasks to complete which are recorded to test the product.

Answer 16

Usability test

Question 17

Pros of usability test

Answer 17

Reveals our typical user would attempt to complete a task. Which helps you figure out how to fix problems.

Question 18

Cons of usability test

Answer 18

Recruiting users within a particular target market can be time-consuming and expensive.

Question 19

Online tools for usability test

Answer 19

Usertesting

User zoom

Question 20

Qualitative method for user research comprising an in person interview and a better understanding a user’s attitude towards a product or service.

Answer 20

User interviews

Question 21

Pros of user interviews

Answer 21

They allow researchers to develop a relationship with a target audience through direct communication. A script provides a basic guide but you’re free to follow different conversation threads. Direct contact allows you to pay attention to body language and tone of voice.

Question 22

Cons of user interviews

Answer 22

It can be difficult to gain access to target audiences if the project involves sensitive information

Question 23

Problem Statement

Answer 23

The problem statement helps you focus your project on the problem you’re trying to solve as well as the people for which you are trying to solve it. A good problem statement is hyper focused, to the point, and states the problem. It doesn’t attempt to outline a solution, that comes later.

Question 24

Hypothesis Statement

Answer 24

The first attempt at solving the primary problem of the persona. You don’t have to worry too much about getting a solution right the first time. It’s simply an opportunity to explore one potential solution.

Question 25

User Persona

Answer 25

A representation of the goals pain points and behaviors of a hypothesized subset of users. They are in formed by research and continuously refined based on users’ actual behavior.

Question 26

Proto persona

Answer 26

A simple prototype of a persona. Some assumptions can be made. Assumptions cannot be presented as fact. When assumptions are made the persona is called a Proto persona

Question 27

User stories

Answer 27

Allow you to focus on defining functions and solutions from a specific persona’s perspective

Question 28

Information architecture

Answer 28

The organization of information within a system. In a website it Refers to how content is grouped and navigate it on a site.