Lesson 2

Question 1

Enumerate the communication models

Answer 1

1. Aristotle’s Model
2. S-M-C-R Model
3. Lasswell’s Model
4. Schramm’s Interactive Model
5. Shannon-Weaver’s Model

Question 2

Speaker centered model

Answer 2

Aristolte model of communication

Question 3

Speaker -> speech -> Audience -> effect

Occasion

Answer 3

Aristotle model of communication

Question 4

What are the criticisms of aristotle model of communication

Answer 4

• There is no concept of feedback. It is one way from
  speaker to audience.
• There is no concept of communication failure like noise and barriers.
• This model can be used in public speaking

Question 5

Source -> message -> channel -> receiver

Answer 5

S-M-C-R Model of Communication

Question 6

what does Source contain in SMCR model

Answer 6

Communication skills
Attitudes
Knowledge
Social System
Culture

Question 7

what does Message n in SMCR model

Answer 7

Content

Elements

Treatment

Structure

Code

Question 8

What does receiver contain is SMCR model

Answer 8

Communication

Skills

Attitudes

Knowledges

Social System

Culture

Question 9

What does Channel contain in SMCR model?

Answer 9

Hearing

Seeing

Touching

Smelling

Tasting

Question 10

Who (communicator) -> Says what (message) -> In Which Channel (Medium) -> To whom (receiver) -> With what effect (effect)

Answer 10

Lasswell’s model

Question 11

What are the criticism on Laswell’s model of communication?

Answer 11

1.It does not include feedback and ignores the existence
of noise.
2. The model is very general and simplistic.
3. The model is more focused on the outcome and
generally used for media persuasion.

Question 12

(encoder, interpreter, decoder) -> message -> (decoder, interpreter, encoder) -> message back

Answer 12

Schramms’s Interactive Model

Question 13

Criticism on Schramm’s Interactive Model

Answer 13

1. This model is sometimes impaired by SEMANTIC NOISE.
2. It relies on one-to-one communication.
3. Misunderstanding can cause a message to be
   interpreted differently.

Question 14

Info source (sender) -> Encoder (transmitter) -> Channell (reception) -> Decoder (receiver) -> Destination -> Feedback

Noise ^

Answer 14

Shannon-Weaver Mathematical Model

Question 15

Criticism on Shannon-Weaver of Communication

Answer 15

1. It is applicable for interpersonal communication than group communication and mass communication.
2. Sender plays the important part in the communication process and receiver is not emphasized.
3. Feedback is taken as less important in comparison to the massages sent by the sender.

Question 16

Enumerate the ethics of Communication

Answer 16

1. Adhering to the golden rule or the platinum rule.
2. Considering the feelings of
   the receiver.
3. Acknowledging the source of idea & information
4. Speaking the truth
5. Establish an effective value
   system
6. Provide complete and accurate information.
7. Disclose vital information
   adequately and appropriately.

Question 17

The golden rule asserts to always treat others in the same way you want to be treated.

Answer 17

Adhering to the golden rule or the platinum rule.

Question 18

Platinum rule by Bennett (1980) stresses on treating others the way they wish to be treated.

Answer 18

Adhering to the golden rule or the platinum rule.

Question 19

asserts to always
treat others in the same way you want to be treated.

Answer 19

golden rule

Question 20

stresses on treating others the way they wish to be treated.

Answer 20

Platinum rule by Bennett

Question 21

Humans are not only cognitive but also emotional beings.

Answer 21

Considering the feelings of
the receiver.

Question 22

To be ethical in communicating
with others, it will be best to
maintain tact and diplomacy.

Answer 22

Considering the feelings of
the receiver.

Question 23

Source of ideas and information
should be acknowledged
appropriately at all times.

Answer 23

Acknowledging the source of
idea & information

Question 24

It is unethical and unlawful for someone to convey others people’s intellectual property.

Answer 24

Acknowledging the source of
idea & information

Question 25

Universal rule

Answer 25

Speaking the truth

Question 26

Abundance of fake or alternative facts on the internet

Answer 26

Speaking the truth

Question 27

that will pave the way for the development of your integrity as a person.

Answer 27

Establish an effective value system

Question 28

One’s behavior and decision- making style affect, in turn, the operations of an organization.

Answer 28

Establish an effective value system

Question 29

Whether it is needed or not, the data you provide should always be contextualized and correct.

Answer 29

Provide complete and accurate information.

Question 30

Never conceal or hide information that are necessary for purposes of transparency.

Answer 30

Disclose vital information adequately and appropriately.

Question 31

Enumerate the general principles of effective communication (for both oral and written communication)

Answer 31

1. Know your purpose in communicating. 2. Know your audience. 3. Know your topic. 4. Adjust your speech or writing to the context of the situation. 5. Work on the feedback given to you.

Question 32

Are you communicating to inform, entertain, or persuade? While you may have more than one purpose, there is still a more dominant objective or reason why you communicate.

Answer 32

Know your purpose in communicating.

Question 33

In both speaking and writing, you should know your audience as it will dictate the speaking or writing style you are going to employ. Consider the age, educational background, profession, culture, and other salient features of your listeners or readers.

Answer 33

Know your audience.

Question 34

You communicate essentially because you want to share something. In speaking situations, speakers and invited because they have something to share. This also applies to writing. You write because you wish that other people learn something from you.

Answer 34

Know your topic.

Question 35

The environment in which your writing or speech will happen determines the kind of language that you will use.

Answer 35

Adjust your speech or writing to the context of the situation.

Question 36

Once you receive comments from the listeners/readers, work on them. Take kindly to criticisms. Constructive criticisms will prove beneficial to you.

Answer 36

Work on the feedback given to you.

Question 37

Enumerate principles of effective ORAL communication

Answer 37

1. Be clear with your purpose. 2. Be complete with the message you deliver. 3. Be concise. 4. Be natural with your delivery. 5. Be specific and timely with your feedback.

Question 38

You should know by heart your objective in communicating.

Answer 38

Be clear with your purpose.

Question 39

Make sure that your claims are supported by facts and essential cinformation.

Answer 39

Be complete with the message you deliver.

Question 40

You do not need to be verbose or wordy with your statements. Brevity in speech is a must.

Answer 40

Be concise.

Question 41

Punctuate important words with the appropriate gestures and movements. Exude a certain degree of confidence even if you do not feel confident enough.

Answer 41

Be natural with your delivery.

Question 42

Inputs are most helpful when provided on time.

Answer 42

Be specific and timely with your feedback.

Question 43

Enumerate principles of effective written communication: The 7Cs

Answer 43

1. Be clear. 2. Be concise. 3. Be concrete. 4. Be correct. 5. Be coherent. 6. Be complete. 7. Be courteous.