Lesson 2 - Explanations for Conformity

Question 1

Who developed a theory as to why people conform?

Answer 1

Deutsch and Gerrard

Question 2

What is Normative Social Influence?

Answer 2

When people conform to be liked and accepted by the group. Desire to be liked

Question 3

What is Information Social Influence?

Answer 3

When people conform in an attempt to reach the correct answer. Desire to be right

Question 4

Outline Asch’s study (+).

Answer 4

Asked Pps to say which of 3 lines were the same as the ‘standard line’. Pps were in a group with confederates who gave wrong answers.In 33% of trials Pps conformed and gave wrong answer. Conformed due to NSI as they said didn’t want to be ridiculed

Question 5

Outline Jenness’s study (+)

Answer 5

Asked Pps to estimate how many beans were in a jar. Was done individually and in group. When in group the answers were generally the same. Shows ISI as PPs would be uncertain of real answer.

Question 6

What is a weakness of explanations for conformity (-)?

Answer 6

Dispositional factors may affect conformity. People with internal locus of control are less likely to conform than someone with external. NSI and ISI can’t explain this.

Question 7

What is another weakness of explanations for conformity (-)?

Answer 7

Has been suggested that there is a red explanation called ingratiational conformity. Similar to NSI, but group influence doesn’t affect