Lesson 3

Question 1

Brands influence body image, gender roles, family dynamics, and even aspirations

Answer 1

Shaping Cultural Norms and Values

Question 2

Promotes awareness on important issues like sustainability, health, and social justice.

Answer 2

Consumer Awareness and Lifestyle Shifts

Question 3

Brand communication can increase visibility for marginalized groups

Answer 3

Representation and inclusion

Question 4

Can drive positive behavior change (e.g., quit smoking, wear seatbelts)

Answer 4

Behavioral Influence

Question 5

No deceptive advertising. Claims should be backed by real evidence, not unicorn dust and wishful thinking

Answer 5

Truthfulness and Honesty

Question 6

Clear about intentions, sponsorships, and data usage

Answer 6

Transparency

Question 7

Avoid reinforcing racism, sexism, ableism, etc

Answer 7

Avoiding Harmful Stereotypes

Question 8

Special care needed when advertising to kids, the elderly, or emotionally vulnerable groups

Answer 8

Children and Vulnerable Audiences

Question 9

Greenwashing (pretending to be sustainable) is unethical

Answer 9

Environmental Responsibility

Question 10

Brands are expected to give back to society—through
charities, fair labor, sustainability

Answer 10

. Corporate Social Responsibility (CSR)