Lesson 3: Fit the Task

Question 1

What are 2 rules for Mobile?

Answer 1

Context is key, fat finger friendly always

Question 2

When designing Clean Layouts for mobile this includes:

Answer 2

Controls, Back Button, Navigation, Icon

Question 3

5 Mobile UX Best Practices

Answer 3

L: Layout
T: Tasks
N: Navigation
V: Visual
C: Control

Lucy Tames Nine Vaccinated Camels

Question 4

You should use clean layouts to:

Answer 4

to support visible and intuitive controls
eg.) Visible Controls, Visible Back Button, Visible Navigation, Intuitive Controls, Intuitive Icons, Intuitive Navigation.

Question 5

What is Interface Friction?

Answer 5

Anything that prevents users from accomplishing their goals with the product. It creates a cognitive interruption to “flow” to “rhythm” and establishing a bond with the user adds friction.

Question 6

What are the three categories for mobile web access?

Answer 6

1. Microtasking: When the user interacts with their device for brief but frenzied periods of activity
2. Local: When the user wants to know what’s going on around them
3. Bored: When the user has nothing better to do and is looking to be entertained or otherwise diverted.

Question 7

When using apps or websites on mobile devices, users are often…

Answer 7

Situated in distracting environments and pay partial attention to their phones.

Question 8

The “One Thumb, One Eyeball” test finds out if an app or website…

Answer 8

is simple enough to use easily.

Question 9

What is Skeuomorphism?

Answer 9

A term most often used in graphical user interface design to describe interface objects that mimic their real-world counterparts in how they appear and/or how the user can interact with them.
eg.) A recycle bin icon used for discarding files

Question 10

When does cognitive friction occur?

Answer 10

When a user is confronted with an interface or affordance that appears to be intuitive but delivers unexpected results.

Question 11

Why does Cognitive Friction matter?

Answer 11

It can damage user experiences and result in user churn and revenue reductions in both the short and long- term.

It makes them think more than they have to

Question 12

How could you test for cognitive friction in design?

Answer 12

Expert Evaluation

Question 13

What is one of the most important aspects of mobile UX design?

Answer 13

Make the main task apparent

Question 14

What do personas provide?

Answer 14

Information on desirability

Question 15

What are the two sides of UX?

Answer 15

1. Usability
• Easy to use (intuitive)
• Easy to learn (easy to navigate)
• Easy to understand (few errors)
(for more insight use a usability test)
2. Desirability
• Has right tasks (clear cta)
• Meets needs (desired content)
• Supports goals (helps decision making)
(for more insight use a field study)

Question 16

What is the difference between ux personas and marketing personas?

Answer 16

In brief, a UX persona is used to help you map the needs of your visitors to what you’re building whereas marketing personas help you plan offers and content that map to your audience’s preferences.

Marketing personas help you know where to invest for your marketing efforts. They’re a tool used for businesses which can help them communicate with their customers better.

Question 17

What makes mobile a platform for emotion design?

Answer 17

Interfaces touch social and emotional contexts

Question 18

Which of the following is NOT a “Don’t of Mobile Usability”?

a. Don’t take users to browers
b. Don’t use underlined URLs
c. Don’t user password logins

Answer 18

c. Don’t user password logins

Question 19

Which of the following is a mobile usability best practice?

a. Content and all text should be easy to read
b. Text and background contrast should be minimized
c. Text should be in long form throughout

Answer 19

a. Content and all text should be easy to read

Question 20

What is a Proto-Persona?

Answer 20

A persona created when there’s no resource available to carry out research on users. They’re based on whatever research can be gleaned from other sources and the best estimate of who the team is working for. The proto-persona isn’t as useful as the user person but it is better than nothing at all.

Question 21

What is a User-Persona?

Answer 21

The most common persona for a UX designer. It’s simple story of user’s goals, behaviours and pain points. The user-persona is created through user research.

Question 22

What are the Benefits of Using User Personas in UX Design?

Answer 22

User personas have the main benefit of keeping the team focused on an outcome with a focus on how the user would perceive that outcome. They also help with preventing scope creep and self-referential design (e.g. designing the product as though the team or the team leader will be the user).

Question 23

How are Personas Used in UX Design?

Answer 23

The persona is there to ensure that every effort made by the team considers the user’s voice. Failure to do this creates risks of failure in the design process itself.

When you create scenarios for product use, for example, the persona should be used to give that scenario context. It will then tell a story of how the product will be used rather than how we think it might be used.

Question 24

There are 4 key uses of the persona in product design:

Answer 24

• Personas should be used to validate (or not) the decisions made by the design team. E.g. “is that what the user really needs?”
• Personas are used to develop priorities when ideas conflict for resources or time
• Personas should be available during ideation sessions to act as both a source of inspiration and to keep things grounded and focused on the user
• Personas should be referenced when critiquing ideas or iterations of the product

Question 25

Mobile users are different from desktop users- what’s the best way to observe them?

Answer 25

In the wild(eg. in the users natural environment)

Question 26

What is a key use of mobile personas?

Answer 26

Validating design team decisions

Question 27

What is Tool-Oriented?

Answer 27

A technology-centered approach

Question 28

What is Task-Oriented?

Answer 28

A user-centered approach

Question 29

A positive response to which question indicates that a product has value?

Answer 29

Is the product useful to the user?

Question 30

Desirability is a matter of:

Answer 30

How the user feels about a product.

Question 31

What are the four simple levels of User Experience?

Answer 31

1. Utility
2. Usability
3. Desirability
4. Brand Experience

Question 32

What is the fourth level of user experience according to the Nielsen?

Answer 32

Brand Experience

Question 33

What question does brand experience need a positive answer for?

Answer 33

Does the user feel good about the product and the company/brand that makes it?

Question 34

Complete the phrase… “Don’t sell,…”

Answer 34

Listen

Question 35

What does Steven Blank this a major flaw in start-ups is?

Answer 35

They sell to a market they believe exists.

Question 36

What is a good rule of thumb for mental models?

Answer 36

Users will form their mental models based on interactions with existing applications and websites.

Question 37

Which of these does NOT go into a conceptual model?

a. Objects
b. Tasks
c. User Commands

Answer 37

c. User Commands

Question 38

What is the benefit of using a conceptual model?

Answer 38

It provides a high-level understanding of how your mobile application will work.

Question 39

What are the four core principles of task analysis?

Answer 39

1. It is an integral part of a broader analysis that includes understanding users and their environments.
2. Task analysis includes understanding users’ goals.
3. Although the focus, methods, granularity, and presentation of information may differ at different times, task analysis is relevant at all stages of the design and development process.
4. The practical reality is that task analysis for a given project depends on many factors.

Question 40

User research should focus on collecting the following five types of data..

Answer 40

Trigger: What prompts users to start their task?
Desired Outcome: How users will know when the task is complete?
Base Knowledge: What will the users be expected to know when starting the task?
Required Knowledge: What the users actually need to know in order to complete the task?
Artifacts: What tools or information do the users utilize during the course of the task?

Question 41

Task Analysis is an activity….

Answer 41

That can be undertaken multiple times during a project.

Question 42

Task Analysis helps us…

Answer 42

Understand the ways users tackle their problems and achieve goals.

Question 43

What is a Hierarchical Task Analysis?

Answer 43

Breaking down tasks into sub-tasks. Understanding of the tasks users need to perform to achieve certain goals. You can break down these tasks into multiple levels of subtasks.

Question 44

What is Cognitive Task Analysis?

Answer 44

Differentiating your viewpoint by focusing on tasks that require decision-making, problem-solvimg, memory, attention, and judgment.

From this viewpoint, you would be concerned not just with how the actual activities involved in meeting a goal are performed but also with finer details that aim to uncover how a novice might perform compared to an expert, the level of cognitive load required for each step, how experts make decisions, or how users develop mental models for an activity which are later reused or adapted for other purposes.

Question 45

What is the difference between a tool oriented product and a task- oriented product?

Answer 45

A tool oriented product is technology-centered approach and task-oriented is an user-centered approach.

Question 46

What is the relevance of a task?

Answer 46

How you measure the success of an interface

Question 47

How can a scenario help you design for mobile?

Answer 47

Creating a scenario for designing a mobile application can help because you’re creating a story that describes the users goals and objective of using the product. A scenario helps you understand how your design works.

Question 48

What does a task-oriented design approach entail for mobile?

Answer 48

A task-oriented design approach for a mobile application entail focusing on the limitations of the screen space to feature the main tasks that the user needs/wants to carry out.