- Which of the following is the prominent youth campaign of Pepsi Cola during the decade of 80’s?
ANSWER: PEPSI GENERATION
- Which of the following is the type of market segment that refers to the factual statistic of the population such as age, sex, income, occupation and any other information gathered by Philippine Statistics Authority (PSA)?
ANSWER: DEMOGRAPHIC SEGMENTATION
. In 2014, the multinational coffee and donut company introduced almond milk at most of its restaurants. This is a plant-based alternative for vegans or people who don’t consume dairy products. So the brand needed a regular supplier of milk for their new product. Blue Diamond Growers has supplied almond milk to Dunkin’ Donuts since 2014 when its product was first introduced to guests of the famous donut brand. The given example illustrates which of the following buying situations?
ANSWER: STRAIGHT REBUY
- Who among the proponent defined the term tipping point as the moment of critical mass, the threshold, the boiling point?
ANSWER: MALCOLM GLADWELL
- Which Stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item?
ANSWER: GENERAL NEED DESCRIPTION
- Who is a person identifies a need and triggers a purchase decision, and the who starts the decision making process by recognizing that a particular problem needs to be addressed to satisfy a specific need?
ANSWER: INITIATOR
- ABC company wants to reorder but needs to amend some elements of their previous orders. The change can be in terms of the supplier, delivery time, packaging, price, quality, or quantity. The adjustment can result in delayed order delivery because the supplier has to change it. The case scenario illustrates which among the subsequent roles in the buying process?
ANSWER: MODIFIED REBUY
- Which socio-economic class are generally ambitious, future-oriented people who have succeeded economically and now seek to enhance their quality of life, where material goods often take on major symbolic meaning for this group. Effective marketers will understand that and be able to tailor their approach accordingly?
ANSWER: A PRIME
- Which type of behavior is encountered when consumers are buying an expensive, infrequently bought product, which they are highly involved in the purchase process and consumers’ research before committing to invest like buying a house or a car?
ANSWER: COMPLEX BUYING BEHAVIOR
11, Segmentation refers to the process of creating small segments within a broad market to select the right target market for various brands. Which among the option is an EXCEPTION in the following systematic segmentation?
ANSWER: KNOW YOUR TARGET MARKET
- The good old Old Spice needs no introduction. Ever since their viral marketing debut in 2010, they have never stopped making marketing videos that capture the heart of their target market so dearly. After conducting research that shows that females purchase 70% of the household shower gel, Old Spice cleverly devised their male product aiming at the female. The exemplification demonstrate which of the following market segmentation?
ANSWER: PSYCHOGRAPHIC SEGMENTATION
- A consumer buys a loaf of bread, he tends to buy the brand that he is familiar with without actually putting a lot of research and time, where many products fit into this category. Which buying behavior is depicted when a consumer has low involvement in a purchase decision?
ANSWER: HABITUAL BUYING BEHAVIOR
- When purchasing a new bedroom set, a customer might base their decision on price rather than the quality of the product. The characteristics is best described which among the following behavioral segmentation?
ANSWER: DISSONANCE REDUCING BEHAVIOR
- Marikina is known as the “Shoe Capital of the Philippines” for its famous shoe industry, and it is the biggest manufacturer of shoes in the Philippines, producing almost 70% of shoes made in the country. The statement expounds which amid of the characteristics of organizational markets?
ANSWER: GEOGRAPHIC CONCENTRATION
- Include television, clothing, furniture, airline services. These shopping products have higher prices and distribute through fewer outlets, where marketers promote these products through personal selling and different advertisement campaigns. The identified example depicts which of the following types of products?
ANSWER: CONSUMER PRODUCTS
- The good old Old Spice needs no introduction. Ever since their viral marketing debut in 2010, they have never stopped making marketing videos that capture the heart of their target market so dearly. After conducting research that shows that females purchase 70% of the household shower gel, Old Spice cleverly devised their male product aiming at the female. The exemplification demonstrate which of the following market segmentation?
ANSWER: PSYCHOGRAPHIC SEGMENTATION
