LESSON 2 QUIZ Flashcards
(15 cards)
Determines the best methods and procedures to be used to prospective customers are able to locate, obtain, and use the products and services of an organization?
ANSWER: Distribution
If a firm can offer a product or service far quicker than alternative providers, the customers will also value this speed of service. The statement depicts which among the subsequent?
ANSWER: Time Utility
Businesses are now implementing this approach which focuses on developing loyal customers who continue to purchase from the business for a long period of time. The example amplifies which of the options?
ANSWER: Relationship Marketing
ABS-CBN wanted nothing than but market leadership, the company had only two possible courses of action: compete directly with GMA-7 for the higher income class segments or compete directly with IBC-13 for the broad market. The marketing strategy formulated by the company illustrates which among the following?
ANSWER: Segmentation Phase
ABS-CBN made a quick scan of the strengths and weaknesses of the two competitors, it made clear that ABS-CBN would have a better chance if it competed directly with GMA-7 and IBC-13. This marketing strategy described which of the following phase?
ANSWER: Targeting Phase
By matching their strengths with the opportunities that the competitor scan revealed, that ABS-CBN came up with the strategy for competing against IBC-13. Now that the core marketing strategy was in place, it was to plan the details and the tactics that would flesh it all out, which of the choices did not match the company’s strengths?
ANSWER: C. Use of highly advance media technology
C2 rapidly became a success which often being sold out in stores and much of this success could be attributed to its aforementioned key strategy points. Which one is an EXEMPTION?
ANSWER: D. build market position and to realize greater profit.
Good salespeople could introduce products that customers had not purchased before and demonstrate the advantages of ownership. The interpretation gleaned which among the succeeding option?
ANSWER: Sales Emphasis
Which of the following describes the basic process of a company offering goods or service of value to a customer willing to buy it, and a relationship marketing involves intentional efforts to convert one-time buyers into long-term loyal customers?
ANSWER: Exchange
Which of the following stage begins with identifying and understanding a particular target because, to put it plainly, and you cannot please everyone like targeting gender, age group, income segment, interes, attitudes and lifestyles?
ANSWER: Supply > Demand, Customer-centric strategies emerge
Typically called the sellers market and the sellers have the upper hand in these situations. Aggressively rolling out affordable products as widely as possible, offering at a low price and wide availability were seen to be the keys to dominate the market.
ANSWER: Supply < Demand
Which of the following SMART Goal statement is FALSE?
ANSWER: SMART goals are statements that describe the skills, competencies and qualities that you should possess upon completion of a course or program.
When companies work together to promote each other’s products, they develop which system?
ANSWER: Horizontal marketing system
Refers primarily to making goods or services physically available or accessible to potential customers.
ANSWER: Place Utility
Often involves generating leads, building websites, placing ads, and following up. Includes advertising, sales promotions, and other activities that directly support your strategic marketing plan.
ANSWER: Tactical Marketing
