Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

TLE > Lesson 4, 4th Quarter: Marketing > Flashcards

Lesson 4, 4th Quarter: Marketing Flashcards

1
Q

What is the difference between Marketing and Selling?

A

Marketing is focused on the customer while selling is focused on the product.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What are the 4 elements of Marketing?

A
  1. Identification, selection and development of a product
  2. Determination of its price
  3. Selection of a distribution channel to reach the customer’s place
  4. Development and implementation of a promotional strategy
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

It is an organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations.

A

Marketing Management

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are examples of Marketing Activities?

A

Cold Calling
Newsletters and Articles
Search Engine Marketing
Trade Shows
Product Placement Entertainment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

It means calling people on the phone and offer them services although some of the calls may not be successful.

A

Cold Calling

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are some examples of Cold Calling?

A

Home Credit offering loans
Financial advisors
Investment firms
Insurance agents

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are Newsletters and Articles in Marketing?

A

Announces on what is happening to the company and the company’s industry.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What are some examples of Newsletters and Articles in Marketing?

A

Fitness Universe
Morning Brew
The Daily Hustle

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Among the top results in another way of marketing.

A

Search Engine Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are some examples of Search Engine Marketing?

A

TALA
Netflix

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is Trade Shows in Marketing?

A

It is where entrepreneurs look for retailers to carry their products. It is a form of business to business marketing.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are examples of Trade Shows?

A

Fuji Seal
Consumer Electronics Show
ConExpo
Global Pet Expo

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Placing the products as parts of scripts in movies where
moviegoers can see them.

A

Product Placement Entertainment

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What are examples of Product Placement Entertainment?

A

Probinsyano (Bearbrand)
American Idol (Coca-Cola)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are the different Marketing Terms?

A
  1. Brand
  2. Brand Name
  3. Packaging
  4. Label
  5. Trade Name
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

It is a type of product manufactured by a particular company under a particular name.

A

Brand

17
Q

What are examples of Brands?

A

Jack n Jill
Oishi
Rebisco

18
Q

What is Brand Name?

A

It is a name given by the manufacturer to a product or range of product. It is leally registered as trademark used by a manufacturer to identity its products distinctively from others.

19
Q

What are examples of Brand names?

A

Piattos
Rebisco Crackers
Pillows

20
Q

It is the material used to wrap or protect goods.

A

Packaging

21
Q

It is a small piece of paper, fabric, plastic or similar material attached to an object and giving information about it.

A

Label

22
Q

What is a Trade Name?

A

It is a name that has a status or trademark. It is a business name used by companies to perform their business under a name that differs from a registered or legal name.

23
Q

What are examples of Trade name?

A

Kodak (Eastman Kodak Company)
McDonald’s (McDonald’s Corporation)

TLE (9 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions