Lesson 4

Question 1

Media Convention

Answer 1

Generally accepted ways of doing something

used in TV, Film, and literature

Question 2

“Medium is the message.”

Answer 2

McLuhan, 1964

Media affects us through language, codes, conventions

Question 3

‘To be media and information literate, one must know how information, ideas, and meanings are communicated”

Answer 3

UNESCO

Need to understand the “language” or “grammar” of the medium/information provider

Question 4

Codes in Media

Answer 4

Audio
Written
Technical
Symbolic

Question 5

Technical Codes

Answer 5

Camera Angles
Shot Type
Lighting

Question 6

Symbolic Codes

Answer 6

Implied Meaning

Underlying Message

Question 7

“The ways media portrays particular groups , communities, experiences, ideas, or topics from a particular ideological or value perspective.” (regarding media representation)

Answer 7

University of Minnesota

Question 8

Media Representation

Answer 8

interesting, multi-layered topic in media and information literacy

raises awareness of how media ‘constructs’ or ‘re-presents’ reality and affects our perception of ourselves and our surroundings

Encourages an examination of our own values and beliefs, and its shaping effects on these media representations

Question 9

process of choosing content for a media material

Answer 9

Selection

Question 10

Words used to give images for a certain meaning

Answer 10

Anchorage

Question 11

way media is put together

Answer 11

Construction

Question 12

process that a media material undergoes before reaching an audience

Answer 12

Mediation

Question 13

set of opinions or beliefs expresses through media material

Answer 13

Ideology

Question 14

oversimplified representation of a person or thing

Answer 14

streotypes