lesson 5 Flashcards
refers to the three-dimensional quality of an object. Unlike shape, which is two- dimensional, form has depth as well as width and height.
Form
pertains to the two-dimensional aspect of objects
Shape
can create a sense of space and substance in a design.
Shapes
are defined by their boundaries and can be geometric (such as squares and
circles) or organic (irregular, free-form shapes).
Shapes
is a continuous mark made on a surface by a moving point. It can be thick or thin, straight or curved, solid or broken.
Line
is one of the most powerful elements of design. It can create mood, define
unity, alter perception, and generate a reaction.
Color
can create texture, pattern, and movement, and they can outline shapes and
forms.
Lines
refers to the surface quality or “feel” of an object.
Texture
adds depth and interest to a design, and can enhance the tactile quality of
physical works or the visual interest in digital designs.
Texture
it can be actual (tactile) or implied (visual)
texture
refers to the area around or between elements in a design.
It can be positive (filled with something) or negative (empty areas).
Space
is the art of arranging type to make written language legible, readable,
and appealing when displayed.
Typography
It involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and
letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning).
typography
- It describes the flow of elements on the page; how the eye moves through the
composition; leading the attention of the viewer from one aspect of the work to another - Can create the illusion of action
Movement
- A distribution of visual weight on either side of the vertical axis
- Symmetrical balance uses the same characteristics
- Asymmetrical uses different but equally weighted features
Balance
- Visual elements create a sense of unity where they relate well with one another
- Proportion is the size of an object in an image or the scale for an image; it is how the object
takes up space in the image and how it fits and relates to a picture - Unity is the sense of oneness of the elements that creates balance and harmony
Proportion
- Repetition refers to one object or shape repeated
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Repetition
- This uses several design elements to draw a viewer’s attention
Variety
- It creates the center of interest or focal point
- It is the place in which an Artist draws your eyes first
Emphasis
is a combination of elements or shapes repeated in a recurring and regular
arrangement
Pattern
- is a combination of elements repeated, but with variations.
Rhythm
The term “Infographics” is applied to information, data, or knowledge that is presented in graphic visual form and presents a clear message quickly and clearly
Infographics
is a visual representation of data and knowledge in the form of an online video
video infographic
According to the ——— if you present information using voice and visuals (video format), retention is staggeringly higher after 24 hours; for this reason, video is simply the most
efficient way for people to absorb information.
Weiss-McGrath Report,
