LESSON 5: FUNDAMENTALS OF DESIGN Flashcards
● Purpose, planning, or intention that exists its thought to exist behind an action, fact, or material object
Design
● A plan or drawing produced to show the look and function of workings of a building garment, or other objects before it is built or made.
Design
● Is the process of visual communication and problem solving through the use of typography, space, image, and color.
Graphic Design
What are the 8 Elements of Design?
- Point
- Line
- Shape
- Form
- Texture
- Space
- Value
- Color
● Several points together can make a line, shape, or design
Point
_________ is an example of Point.
● Pointillism: Flowering Garden
Simply a dot.
Point
● A continuum of points
Line
● A Mark that has a beginning and an end
Line
● Delineates contour
Line
● Shows direction of movement through artwork
Line
What are the Direction Lines?
○ Horizontal lines
○ Vertical
○ Diagonal
○ Circular
What are the Line Qualities?
○ Thick
○ Straight
○ Wavy
○ Broken
● A shape is formed when lines connect to enclose a space.
Shape
● Both ends of a line meet to make a shape
Shape
● Two types of shape:
- Geometric
- Organic
shapes with seeing around us or nature. Photographic image of the brain or plant.
ORGANIC
● A shape that has three dimensions
Form
What are the Several Geometric Forms?
○ Sphere
○ Pyramid
○ Cube
○ Cone
○ Cylinder
○ Rectangular
○ Prism
What is an example of organic form?
○ Coral Reefs
● It’s how the surface of something looks and feel
Texture
● Smooth, rough, soft, bumpy
Texture
Product Example of Texture
Pepsi partnership with brands (Burger King, MCDO, and Wendy’s)
○ The defining area around an object
Space
