Lesson 5: Quality Management / Statistical Quality Control Flashcards
(115 cards)
What is Quality?
Meeting or exceeding the expectations of customers
In several fronts such as:
- Conformance to specifications
- Perceived value
- Fitness for use
- Support/services
- Psychological impression
What are the dimensions of quality?
Performance - main characteristics of the product or services.
Aesthetics - appearance, feel, smell, taste.
Special Features - some extra characteristics.
Conformance - how well the product or service conforms to customer’s expectations.
Reliability - consistency of performance.
Durability - useful life of the product.
Perceived quality - indirect evaluation of quality, such as (e.g. reputation).
Serviceability - service after sale.
How is service quality evaluated?
Tangibles - the physical appearance of facility, equipment, personnel, and communication materials.
Convenience - the availability and accessibility of the service.
Reliability - the ability to perform a service dependably, consistently, and accurately for a certain length of time.
Responsiveness - the willingness of service providers to help customers in unusual situations and to deal with problems.
Time - the speed with which service is delivered.
Assurance - the knowledge exhibited by personnel and their ability to convey trust and confidence.
Courtesy - the way customers are treated by employees.
Consistency - the ability to provide the same level of good quality repeatedly.
Benefits of Quality
Quality products fetch premium prices in the market and create a loyal customer base. In addition, costs related to warranty expenses are lowest for such companies.
Improved Quality of Design & Reputation; Premium Prices; Loyal Customer Base; Lower Warranty Expenses.
Quality Improves Perceived Value, without acceptable quality, products/services cannot qualify for order qualifiers.
Costs of Quality
Failure Costs:
Internal Failure Costs - fixing problems during production. (Yield losses, Rework)
External Failure Costs - fixing problems after delivery to customer. (Warranty, Consequential losses (Additional costs), Litigation cost, Reputation/Future revenue)
Appraisal Costs:
Appraisal costs are associated with inspection and testing. The cost comes down as prevention matures.
Helps in identifying the quality problems; Cost incurred in inspection and quality checks at various levels; Quality test development; Screening of defective product.
Prevention Costs:
Prevention costs are associated with preventing the defects before they happen. This may involve quality training, planning, customer assessment, creating SOPs (this is standard operation processes) etc. Prevention increases expenditure of time and money and may delay the product.
Redesigning the process; redesigning the product; training of employees; suppliers involvement.
Cost of detecting a defect
The cost of detecting a defect grows exponentially as the product moves from the conceptual stage to manufacturing, testing and finally to customer.
Identifying the flaws in the process and testing stages may result in delay, but identifying them at the customer stage may bring recalls, lawsuits, bad reputation, etc.
Quality Gurus
W. Edwards Deming gave 14 steps to Quality and emphasized on reducing variations, using statistical process control, and involvement of top management.
Joseph M. Juran focuses on continuous improvement, which includes planning control and improvement. He believes that 80% of quality defects are controllable, thus management has the responsibility to correct these deficiencies.
Armand Feigenbaum introduced the concept of “quality at the source”. For example, defects should not be passed to the next workstation.
Philip B. Crosby emphasize that Quality is free – without Quality you have to pay at the customer level and the cost will be very high. But by improving the design and process, we can save the failure costs. The cost of adopting the good quality practices will cost less than the failure costs and hence quality is free. Moreover, he believed that any level of defects is too much and management should introduce programs to target zero defects.
Certifications
- ISO 9001
- ISO 14000
(Check Formula Sheet for more)
What is Total Quality Management (TQM)?
Total Quality Management is a philosophy that involves everyone in an organization in a continual effort to improve quality and achieve customer satisfaction.
TQM requires the participation of anyone who is related to Quality. For example, suppliers of raw material and store keepers who unload the material and store it.
What is Continuous Improvement (TQM)?
The philosophy of continually seeking ways to improve process (Kaizen).
Ways of doing this are:
- Identify benchmarks of excellent practices
- Continually improve the operation/process
- Develop a sense of operator ownership
- Involve all employees
What is employee involvement (TQM)?
Quality is everyone’s responsibility, which means that everyone who is related to creating or producing services and products should involve themselves in detecting and correcting the quality issues. In other words, all employees should participate and should be given authority to contribute.
Employee empowerment is one of the pivotal ideas common to all quality improvement philosophies.
Employees can participate and provide solutions in many ways. Some of the most common approaches are:
Quality circles: A group of workers in the same department who meet to discuss ways of improving the products or processes.
Brainstorming: brainstorming is a technique for generating a free flow of ideas on finding causes and solutions.
Affinity diagram: An affinity diagram shows the relationships among large number of ideas.
There are also special purpose teams, and self-managing teams.
What is customer satisfaction (TQM)?
The third goal of TQM is customer satisfaction, which means meeting or exceeding customer expectations.
TQM looks at the quality differently.
In a traditional quality management setting, the focus is only to look at the final product or services.
In TQM, we look at every aspect related to the product, from purchasing processes to manufacturing processes and beyond.
TQM Philosophy
In the center, our focus is customer satisfaction – which improves with superior quality and services. Superior quality and services is achieved through continuous innovation and improvements and with the participation of employees who create the products and services. Continuous improvement and employee involvement requires the setting of new goals, using new designs of making tools, designing and improving processes, involving up stream partners which improves the purchasing, etc.
Deming Wheel (PDSA):
Plan: Studying the current problem, document the problem, collect data, specify measures for evaluation and develop the plan.
Do: Implement the plan, document any changes made during this phase, collect data systematically for evaluation.
Study/check: Evaluate the collected data and check how closely results match the original goals of the plan.
Act: If the results are successful, standardize the new solution or technique, document it. If not, revise the plan and repeat the cycle.
Which of the following is not a dimension of service quality?
- Conformance
- Tangibles
- Responsiveness
- Convenience
- Assurance
Conformance
Defective material from suppliers and lost production time are examples of:
- Internal failure costs
- External failure costs
- Replacement costs
- Prevention costs
- Appraisal costs
Internal failure costs
Costs related to inspections, testing, test equipment, and labs are examples of:
- Replacement costs
- Internal failure costs
- Appraisal costs
- External failure costs
- Prevention costs
Appraisal costs
Which of the following is not an example of an external failure cost?
- Scrap and rework during production
- Handling complaints
- Price discounts to offset inferior quality
- Warranty claims
- Loss of customer goodwill
Scrap and rework during production
Monitoring, testing, and correcting quality problems after they occur is known as:
- Perceived quality
- Quality control
- Quality assurance
- Continuous improvement
- Conformance
Quality control
The process of identifying other organizations that are best at some facet of your operations, and then modeling your organization after them is known as:
- Industrial espionage
- Employee empowerment
- Continuous improvement
- Parody
- Benchmarking
Benchmarking
Groups of workers who meet informally to discuss ways to improve products or processes are called:
- Quality circles
- Quality teams
- Continuous improvement teams
- Benchmarking teams
- Brainstorming teams
Quality circles
True or False:
Total quality management explicitly recognizes that management is primarily responsible for quality, not the workers with direct responsibility for completing work tasks.
False
True or False:
A company that commits to TQM adopts a process-oriented focus rather than the product-oriented focus which traditional organizations typically have.
True
True or False:
Cost of inspectors, testing, test equipment, and labs are examples of appraisal costs.
True