Lesson 6

Question 1

It is the persona you use when you are online.

Answer 1

Digital self

Question 2

Elements of digital self

Answer 2

1. Online behavior (no. of times you update your status on Facebook)
2. Online voice (the conversations you do with other people in your social media account)
3. Online presentation (how you create your social media profile)

Question 3

They are individuals who were born after the widespread adoption of digital technology. These are individuals who have grown up using technology. These individuals are in the Millennial generation, Generation Z, Generation Alpha.

Answer 3

Digital natives

Question 4

They are individuals who were born before the widespread use of digital technology. These are individuals who were born before the Millennial generation.

Answer 4

Digital immigrants

Question 5

Advantages of Digital native individuals

Answer 5

1. They fear failure less.
2. They are more social.
3. They are expressive.
4. They have electronic friends.
5. They are more global.
6. They are risk takers.

Question 6

Disadvantages of digital native individuals

Answer 6

1. They are impatient.
2. They are egocentric.
3. They focus on the superficial.
4. They are overloaded with information.
5. They view technology as a need.
6. They feel a sense of entitlement.

Question 7

It is the electronic equivalent of “real” identity, and its features are associated with its bearer.

Answer 7

Digital identity

Question 8

The creation of digital identity can leave traces behind. Comments on social media, apps used, and email records are part of the online history that can be potentially be seen by other people or can be in a tracking database.

Answer 8

Digital footprint

Question 9

It is a piece of collected information from the user without permission. Examples are the use of a search engine, online shopping, enabling location services, and using password saving services.

Answer 9

Passive digital footprint

Question 10

It is where the user has deliberately shared information about themselves either by using social media sites or by using websites. Examples are posting or commenting on social media, sending an email or instant message, and even video calling a friend.

Answer 10

Active digital footprint

Question 11

It is an active self-presentation of a person aiming to enhance his image in the eyes of others. It is an act presenting a favorable public image of oneself that others will form positive judgments.

Answer 11

Impression management

Question 12

People tend to resort to lying or gossiping to change a particular outcome

Answer 12

Lying or gossiping

Question 13

A person uses aggression so that he can compel others to obey him.

Answer 13

Intimidation

Question 14

An individual uses flowery words to improve his standing in the hope that others will like him better because of it.

Answer 14

Flattery

Question 15

The way a person dresses shows his desire to manage and change the
perception of the person with whom he is going to come into contact.

Answer 15

Dressing

Question 16

A person follows all the agreed-upon rules and regulations for behavior
to make a favorable impression.

Answer 16

Conforming to social norms

Question 17

This is self-presentation and includes excessive bluster to gain
acceptance.

Answer 17

Boasting

Question 18

A person displays his skills, know-how, and success to others to promote
himself and improve his image.

Answer 18

Self promotion

Question 19

A person shows his shortcomings to appear needy or to gain desperate
approval from others.

Answer 19

Supplication

Question 20

A person who wants to match his behavior with someone superior or
even a colleague to make favorable impression.

Answer 20

Behavioral matching

Question 21

A person compliments another person on being in his good books.

Answer 21

Appreciation