Lesson 7

Question 1

When people are motivated and
able to think about an issue, they
are likely to take the central route
to persuasion — focusing on the
arguments. If those arguments are
strong and compelling, persuasion
is likely

Answer 1

Central Route

Question 2

When we’re distracted, uninvolved,
or
just
plain
busy,
we
may
not take
the
time
to
reflected on the message’s content and instead focus on cues that trigger automatic acceptance without
much thinking.

Answer 2

Peripheral Route