Lesson 8 Flashcards
(55 cards)
a process in which we use typography, images, colors, icon, and other illustrations to communicate visually
graphic design
the term was coined in 1992 as he called himself as “graphic designer”
William Addison Dwiggins
Basic Elements of Graphic Design
- Line
- Shape
- Form
- Texture
- Balance
a kind of shape which connects two or more points.
- considered as one of the essential elements of graphic design.
- it could be thick, thin, curved, or jagged
Line
a two dimensional external boundary of an object.
- any object outlines that height and width can be considered as __
Shape
two major categories of shapes in design
Geometric and Freeform shapes
a three dimensional shape.
- it creates shadows, perspective, depth, and sometimes texture.
- without these, it is just a shape or a series of shape.
Form
refers to the physical quality of the surface of an object in an artwork or design.
- refers to how an object looks or feels like.
- rough, smooth, shiny, hard, or soft.
- could be in 3D or 2D
Texture
creation of visual equilibrium by relating elements such as line, shape, color, space, or form in terms of their visual weight.
Visual Balance
two kinds of visual balance
symmetric balance
asymmetrical balance
when both two sides of a piece are equal
- each half is identical or visually similar to the other half
Symmetrical Balance
both sides of your composition do not contain the same elements but contain almost the same visual weight
Asymmetrical Balance
simply what people think about you, your company, service, or product.
Branding
visual representation of a brand
- can in the form of an image, choice of color, or typography, and more.
Visual Identity
the building blocks of design
- these two focus on the arrangement of your objects or elements on your design
Layout and composition
five basic principles of layout and composition
- proximity
- white space
- alignment
- contrast
- repetition
process of placing related elements together
- elements that are not related to the group should be separated to show that these elements are not related to that group
Proximity
negative space between the lines, paragraphs, and elements on the design.
White Space
Two kinds of White Space
Macro white space
Micro white space
large space between contents and elements
macro white space
mini white spaces between paragraphs, lines, menu items, or other elements in a design composition
micro white space
helps designers to organize different elements in their composition.
- it gives the composition a definitive structure and a creative balance.
- may be left, centered, right, or justified.
Alignment
one element is the opposite of the other element
- does not apply to colors but to typeface and size of elements as well.
- helps to catch the viewer’s eye, create a direction, or giving emphasis to something
Contrast
to use the same typefaces, color palettes, or other elements to achieve consistency in your composition.
- creates unity in your composition or make your projects connected to each other
Repetition
