Lesson 9: Building a Business Case for Sustainability

Question 1

What are the key steps to creating a business case?

Answer 1

Prepare, Get to know your audience, Build the case, Crunch the Numbers, Present your case

Question 2

What are key tactics to gain support?

Answer 2

Tailor your pitch, frame the issue as a value opportunity, involve others, adhere to data norms, suggest solutions, manage emotions, and time your pitch well

Question 3

When is “moral framing” in internal advocacy?

Answer 3

When decision-makers are evaluated based on company mission and values

Question 4

What is materiality in sustainability?

Answer 4

Focusing on the ESG issues that matter most to your business and stakeholders

Question 5

What is a materiality assessment?

Answer 5

A process to identify, refine, and prioritize ESG issues to inform strategy, targets, and reporting

Question 6

What are the uses of a materiality assessment?

Answer 6

Identify sustainability potentials, align topics with strategy, and inform action plans