Library > Marketing Vocabulary Flashcards
(41 cards)
What is micro-moments?
As Google defines it is intent-rich moments when a customer wants to learn, go, do or buy.
What is an insight?
An insight is an understanding of the customer’s mindset, such as their needs, objectives, perceptions, or motivations.
What is a buyer persona?
A buyer persona is a research-based representation of your customer.
It includes demographics, such as age, gender, or geography, and it includes attitudes, behaviors, and motivations. A buyer persona describes who the customer is, their goals, their concerns, and how they think. It includes the decision criteria you need to address to win their business, such as how they receive information, how they weigh and evaluate different options, and when and where they decide to buy.
What are the customer touchpoints?
Customer touchpoints are your brand’s points of customer contact, from start to finish.
A touchpoint is the intersection of a customer’s actions within a specific tool or resource. Touchpoints need a customer to engage through them on behalf of some goal to become an actual experience.
What is Lead Generation?
Lead Generation, or Lead Gen, is a great way to attract people to your business. It’s getting a customer interested in the products or services your business has to offer. Lead Gen is about identifying and managing prospects throughout all stages of their decision journey, from unqualified leads to satisfied repeat customers, to advocates. Lead Gen has changed a lot over the years.
What is Compelling Offer?
A compelling offer, basically, depends on the value your customer’s looking for. It’s subjective, in a way. Your idea of compelling may be way different than someone else’s.
What is a DataBase?
A database is a collection of information that can be accessed, managed, and updated.
What is Lead Scoring?
This is identifying when a lead is ready to buy and assigning a value to that lead based on their information and behavior on your website.
What is a Medium is Content Marketing?
A medium is pipe over which the message passes, not the environment in which the audience receives it.
What is a Brand.
A brand differentiates a product or service from competition by creating an impression in people’s minds and expectations.
What is Marketing.
Marketing is when a company creates, communicates, and delivers messages to influence target audiences to think or behave in a desired way.
Integration (Brand and Marketing)
Integration in the context of this course is aligning all branded marketing across internal and external stakeholders and touchpoints.
How AMA Defines Brand?
The American Marketing Association defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
What is a Logo in relation to Brand?
A logo is a visual that identifies the brand.
Whats is Creative Brief?
The creative brief is a communications tool to help manage design processes efficiently. You can use this to communicate your wants, needs, and expectations.
What is the Style Guide?
A style guide is a document that communicates directions to any creative professional or marketer using your logo.
What is Brand (advanced).
A brand is an emotional experience. It’s a person’s perceptions about your product, service, or company. Branding is about embedding what makes you unique in the mind of others. When a loyal customer recalls your brand, it’s tied to a feeling in their mind.
Branding.
A brand is an emotional experience. It’s a person’s perceptions about your product, service, or company. Branding is about embedding what makes you unique in the mind of others. When a loyal customer recalls your brand, it’s tied to a feeling in their mind.
Points of Parity.
These are any associations that aren’t unique to your brand but shared among all brands in the space. Batteries, screens, and cameras are not unique to iPhones. All smartphones have those. It’s a point of parity at the category level.
Personal Branding.
A personal brand is the sum total of all experiences people have when they engage with you. Think of personal branding as education management. Helping people understand who you are, what you do, and whom you serve.
Authenticity in personal branding.
Authenticity in personal branding means being mindful about the way you show up.
Marketing.
It’s the process by which you acquire and retain customers: that simple.
Marketing segmentation.
The process of finding and knowing your customer is accomplished through marketing segmentation.
Value Proposition.
Your value proposition is all about how your business is different from every other company that says they do the same thing.
