MrNeuron > Graphic Design Flashcards
What is SOW.
A scope of work is a list of deliverables and schedule outlining a client’s expectations from the designer that holds both parties accountable.
Client’s profile
Determining your client’s profile is all about documenting and analysing their business. Product or services in terms of it’s psychological and behavioural characteristics.
The whole point of custom creative brief is to unearth unexpected information that, in turn, will help you make some conceptual connections that you can leverage for design solution.
Franensteining.
Franensteining is the merger of multiple designs into one new design, despite the fact that they don’t form a coherent, consistent whole. This leads to monstrous design solutions worthy of crowds carrying pitchforks and torches.
Style Guide
The term style guide says it all. It’s a reference to guide the style of a brand logo as it’s used moving forward. A style guide will most often include sample images of what not to do with a given brand graphic and establish the rules of engagement on how brand images can be used in a wide variety of venues, displaying both good and bad examples to make the communication of use crystal clear.
Vector Graphics.
In a nutshell, vector artwork is made up of anchor points and paths that form what are called Bézier curves.
Design Rationale
A design rationale is nothing more than selling a vision to your client. What is the message of the design? What does the design communicate?
Repetition in Logo Design.
Repetition is repeating the same object at a common interval.
Pattern on Logo Design.
Pattern is repeating multiple objects or designs in a recurring sequence.
Rhythm in Logo Design.
Rhythm is a sequence of patterns repeated at regular intervals.
Trajectory
Evolution of trends.
