LO1 Flashcards
What did David Gauntlett say about the era of web 2.0?
He stated that it was the era of Prosumers where audiences could become media producers
What is the semantic web?
Where the web gathers information (metadata) like search and web history in order to personalise the browsing experience such as adverts
What might the future of web 4.0 look like?
Metadata will be used to form databases to allow for a personal intelligent avatar that can do things like help you shop
How is facebook used by professionals?
Facebook can be used by professionals for advertisement and brand identity. People can create facebook pages to promote businesses and gain contacts
What is the best platform for user-generated video content?
Youtube can host a wide range of professinal and amatuer video content
Give an example of what kind of promotional material is seen on a VoD platform
A platform like ITV Hub gets sponsored by Domino’s pizza so before every show you watch a small advert for Domino’s.
Give an example of a recent twitter hashtag that reached a large audience
TeamTrees was used to promote a charity donation to help plant 20 million trees by Mr Beast
Explain the basic functionality of SoundCloud
Allows users to upload, record and promote new & original music
What are the basic principles of wikinomics?
The way that Media technologies have changed the way products are distributed. This is the idea of mass collaboration and user-participation in the corporate world which has branched out from web 2.0 where collaboration began which also created the term prosumer.
Give an example of how social media is integrated into traditional media such as a television show
On shows like Love Island, Im a Celebrity get me out of here and X Factor, they encourage users to use the hashtags on twitter to promote the show
