LO2 Flashcards
What did Marshall McLuhan say the rise of new technologies would create?
In 1964 he suggested that eventually a global village would be created where people could connect and find any information they want
How has new technology online helped with sharing and collaboration in areas such as gaming and computer science?
Social Media channels like Reddit can help users/ gamers find solutions to levels they are stuck on in a game
Identify three advantages of globalisation with reference to production or distribution of products
Can reach a further audience via distribution, can get a wide range of resources from around the world, can collaborate with brands globally.
Name two negative impacts of social media on society
desensitisation and increase in slander
How does the ‘media effects’ debate relate to social media? Give an example
Something like political posts on social media can affect someone’s view on politics without necessarily seeing the whole story
How does copycat theory relate to social media? Give an example.
Various trends get copied on social media such as the eating tide pod challenge and the ice bucket challenge
How can the public use social media to create negative publicity for a brand or product? Give an example.
The Sun newspaper got a lot of negative publicity on twitter after it posted stories many thought were unfairly posted with #dontbuythesun trending
How does imperialism relate to social media? Give an example.
Trends in culture can spread easily due to social media posts available to view worldwide such as the ice bucket challenge that started in america and spread quickly around the world
Explain two reasons why acts of legislation impact the content of social media marketing
Data Protection Act breaches and Hate Speech must not be in a social media marketing campaign
Give a recent example of when cultural censorship affected the production or distribution of a product
Pewdiepie had his youtube videos blocked in China meaning that he lost a small amount of his audience
