LO1 - Understand who customers are and their importance to businesses

Question 1

What are internal customers?

Answer 1

• People receiving a product or service who are employed within the same organisation as those providing it

Question 2

What are external customers?

Answer 2

• People recieving a product or service who are outside of the organisation that is providing it

Question 3

What are returning customers?

Answer 3

• Customers that come back to the business, having already purchased from them

Question 4

What are one-off customers?

Answer 4

• Customers that carry out a single transaction with a business but are not expected to come back

Question 5

What are potential/new customers?

Answer 5

• Customers who a business will try to appeal to, and tempt them to make a purchase

Question 7

What are the different Customer Needs and Expectations

Answer 7

• Physiological needs (e.g.: Food, water, clothing.)
• Safety needs (e.g.: Reliable products, warranties.)
• Social needs (e.g.: Products that help them connect or feel a sense of belonging.)

Question 8

What influences Customer Demographics

Answer 8

• Age
• Gender
• Income
• Education

Question 9

How do Cultural Difference impact customer behaviour

Answer 9

• Holiday
• Language
• Norms