LO4 - events and intitatives. Flashcards
(35 cards)
1
Q
what is an initiative?
A
- specific activities or programmes used to promote participation in general, or a specific sport
2
Q
how do initiatives contribute to sports development?
A
- increasing participation in a particular sport
- promoting participation in target groups
- developing talent that could help elite sport
- supporting social policy
3
Q
what are examples of initiatives?
A
- Chance to Shine
- Kickz Programme
- This Girl Can
- Couch to 5k
- Swim 21
- Great British Tennis Weekend
4
Q
what is an event?
A
- regular or periodic sporting activities or competitions
5
Q
how do events contribute to sports development?
A
- raise awareness of the sport because they are on TV
- create role models which inspire people to get involved
- increase participation
- increase talent pool
- promote positive values
- educate rules and regulations
6
Q
what are examples of events?
A
- Wimbledon
- Olympic Games
- World Cup
- Ashes
- Six Nations
- FA Cup
- Tour de France
- London Marathon
- British Swimming Championships
7
Q
what are international events?
A
- across the world
8
Q
what are examples of international events?
A
- Wimbledon
- Olympic Games
- World Cup
- Ashes
- Six Nations
- London Marathon
- Tour de France
9
Q
what are national events?
A
- across a country
10
Q
what are examples of national events?
A
- FA Cup
- British Swimming Championships
11
Q
what are regional events?
A
- across a county
12
Q
what are examples of regional events?
A
- North West Counties Football League
- North West Championship League Netball
13
Q
what are local events?
A
- across a city
- across a town
14
Q
what are examples of local events?
A
- Leeds League Basketball
- Leeds Combination Football League
15
Q
what to consider when planning a sports development event or initiative?
A
- purpose and aim
- scale
- funding
- organisations involved
- duration
- methods of promotion
16
Q
what is the purpose and aim for a sports development event or initiatives?
A
- what it is trying to achieve
- increase participation in target groups (women/disabled)
- improve social policy
- meet government targets
- raise public awareness over a specific sport
17
Q
how do events and initiatives support social policy?
A
- provide opportunities for those who may not traditionally participate in sport
- develops leadership qualities (in the local community)
- creates opportunities for volunteers
- creates employment and job opportunities
- reduces crime levels (the ‘Kickz Campaign provides an alternate and constructive activity to anti-social behaviour and the ‘Street League’ keeps people off the streets)
- education on social issues (healthy eating and drug awareness)
- tackles discrimination (‘Kick It Out’)
- provides role models
- promotes values (teamwork, understating and tolerance)
- tackle health issues (‘Change For Life’ tackles obesity, and reduce the strain on the NHS)
- improve social inclusion/cohesion and breaks down barriers by bringing people from different backgrounds, cultures, beliefs and backgrounds together while promoting values such as teamwork
- boosts the economy
- provides a ‘buzz’ and a sense of community
18
Q
what is the scale for a sports development event and initiatives?
A
- deciding whether it is international, national, regional or local
- how many teams are involved
- staffing needed
- the facilities and venues needed
- the budget
- infrastructure, transport, accommodation and parking considerations
- promotion and advertising
19
Q
what are the organisations involved in a sports development event or initiatives?
A
- dependent on the scale
- international events = IOC, FIFA, ICC
- national events = NGBS (FA, ECB, LTA)
- Youth Sports Trust, Sport England, Active Partnerships, local councils
20
Q
what is the funding for a sports development event or initiatives?
A
- dependent on the scale
- government
- National Lottery
- NGBs
- sponsorships
21
Q
what is the method of promotion for a sports development event or initiatives?
A
- dependent on the scale
- advertising (TV, newspapers, radio stations)
- social media
- role models
- posters
22
Q
what to consider when discussing the advantages and disadvantages of a sports development intiative?
A
- (acronym = CHEATS)
- cost
- human resource
- expertise
- accountability
- time
- success measures
23
Q
what are the costs needed for a sports development event or initiatives?
A
- upfront costs = the money put towards it to get the event or initiative started (facilities and promotion)
- ongoing costs = the money used throughout its duration to maintain the event or initiative (staffing)
- financial benefits = any profits or gain made from the event or initiative
24
Q
what are the human resources needed for a sports development event or initiatives?
A
- staff are needed to run an event
- volunteers
25
what are the advantages of using volunteers in a sports development event or initiative?
- are free
- are enthusiastic/passionate
- are committed and don’t require motivation
- want to be involved/engaged
- interested in sport
- are local to the area
- may have flexible hours
- may be available on short notice
- have pride in the area/community
26
what are the disadvantages of using volunteers in a sports development event or initiative?
- need training
- have a lack of experience in running an event (may mean that the event is sub-par)
- are not paid or contracted (meaning they could easily drop out)
27
what are the expertise needed for a sports development event or initiatives?
- skilled people are needed before running an event or initiative for building facilities, coaching and promotion
28
what is the accountability for a sports development event or initiatives?
- who is taking responsibility if the event or initiative fails
- dependent on the scale of the event or initiative
29
what is the time needed for a sports development event or initiatives?
- how long it takes to plan the event or initiative
- how long it takes to measure the success and impact of the event or initiative
30
what are the success measures for a sports development event or initiatives?
- levels of participation (increase indicates a success while a decreased or stagnant number implies the event or initiative failed; also, levels of participation may increase immediately but then fall off or vice versa)
- the aims of the event may not be met (the target may be 100 new cricket club memberships but the result is 70)
- measuring the overall success of the event or initiative itself may be difficult
31
who are the beneficiaries of sports development?
- the athlete
- the sport
- the organisation behind the event or initiative
- society
32
how does the athlete benefit from a successful sports development event or initiative?
- attract more funding (from Sport England or UK Sport)
- attracts sponsorship deals
- has the opportunity to earn money
- gains a celebrity status
- may become a role model
- has the opportunity to travel
- has a better access to high quality coaching and facilities which aids skill development
33
how does the sport benefit from a successful sports development event or initiative?
- attracts more funding (from Sport England or UK Sport)
- attracts sponsorship deals
- gains more media coverage
- gets a bigger profile
- increased future attendance to sporting events
- creates a bigger talent pool
- increased participation in the sport (from grass roots up to professional level)
34
how does the organisation benefit from a successful sports development event or initiative?
- attracts more funding (from Sport England or UK Sport) if successful
- increased interest in the sport/media interest/greater awareness of the sport/wider recognition
- enhanced reputation
- increased participation in the sport
- increased chance of success at major tournaments and events
- develop talent/more elite performers
35
how does society benefit from a successful sports development event or initiative?
- is provided with role models
- reduced crime rates and discrimination
- there is a promotion of positive values (teamwork)
- more national/local pride
- improved national health
- creates opportunities for volunteers or coaches in sport
- increased participation rates
- better chance to hold future events again
- increased tourism
- increased revenue
- regeneration of area
- improved facilities
- better infrastructure
- increased talent pool
- better chance to win more medals in future events
