LOC Chapter 1 Vocab Flashcards
(21 cards)
Aristotelian Triangle (Rhetorical Triangle)
illustrates how the speaker, subject and audience are all interrelated.
Audience
he listener, reader, or viewer of the text
Concession
an acknowledgement that an opposing argument may be true or reasonable. they are usually accompanied by a refutation challenging the validity of the opposing argument.
Connotation
meanings or associations readers have with a word beyond its dictionary definition. They are usually negative or positive and they greatly affect the authors tone.
Context
the circumstances, atmosphere, attitudes, and events surrounding a text.
Counterargument
an opposing argument to the one a writer is putting forward. A strong writer will usually address it through the process of concession or refutation
ethos
Demonstrates that the author is credible and trustworthy when speaking about a certain topic. Established by who you are and what you say
logos
speakers appeal to logos by offering clear, rational ideas and using specific details, examples, facts, and statistics to back them up
occasion
time and place a speech is give or a piece is written
Pathos
speakers appeal to pathos to emotionally motivate their audience. speaker plays on his audience’s values, desires, and hopes. and on the other hand, their fears and prejudices
Persona
face or character that a speaker shows to his audience
Polemic
“hostile” an aggressive argument that tries to establish the superiority of one opinion over all others. Polemics usually don’t concede that opposing opinions have any merit
propaganda
spread of ideas and info to further a cause. in the negative sense, it uses rumors, lies, disinformation, and scare tactics in order to damage or promote a cause.
purpose
goal speaker wants to achieve
refutation
a denial of the validity of an opposing argument. usually follow a concession that acknowledges that opposing argument may be true or reasonable.
rhetoric
the faculty of observing in any given case the available means of persuasion. the art of finding ways to persuade an audience.
rhetorical appeals
rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling, ethos, logos, pathos
SOAPS
Subject, Occasion, Audience, Purpose, and Speaker. They make up a rhetorical situation
Speaker
person or group who creates the text.
subject
Topic of the text, what the text is about
text
the written word, any thing that can be “read.”