(M) Lec 3: How to Create A Medical Business Plan Flashcards
(42 cards)
- first section planned to offer an overview of the entire business plan
- written AFTER the entire business plan is ready and it summarizes each section of your plan
Executive summary
In introducing your business, all should be present but one.
A. Name of your Med. laboratory
B. Established
C. Type of Medical Lab
D. Location
E. NOTA
E
● Summarize your market research, including market size, growth potential, and marketing trends.
● Highlight the opportunities in the market and how your business will fit in to fill the gap
Market opportunity
● Highlight the laboratory services you o er your clients.
● The USPs and differentiators you offer are always a plus
Products and services
Outline your sales and marketing strategies.
MARKETING & SALES STRATEGIES
● Briefly summarize your financial projections for the initial years of business operations.
● Include any capital or investment requirements, associated startup costs, projected revenues, and pro t forecasts.
FINANCIAL HIGHLIGHTS
● Summarize your executive summary section with a clear CTA.
● For example, inviting angel investors to discuss potential business investment.
● Ensure that your executive summary is clear, concise, easy to understand, and jargon-free.
Call to Action
● Offers detailed information about your company.
● This section should provide a thorough understanding of your business; its history, and its future.
● Keep this section engaging, precise, and to the point.
BUSINESS OVERVIEW
BUSINESS OVERVIEW
Fundamental elements, but one
A. Business name
B. Business history
C. Future goals
D. Location
E. Type of Medical Lab
E
● Describe your business by providing all the basic information.
● Describe what kind of medical lab you run and the name of it.
● Explain where your business is located and why you selected the place.
Business description
TOF. In the mission statement, describe the legal structure of your medical lab, whether it is a sole proprietorship, LLC, partnership, or others.
F (business description)
● List the names of your medical laboratory founders or owners.
● Describe what shares they own and their responsibilities for e ciently managing the business.
Owners
● Summarize your business’ objective, core principles, and values in your mission statement.
● This statement needs to be memorable, clear, and brief.
MISSION STATEMENT
● Briefly describe when was it founded, how it evolved over time, etc.
● If you have received any awards, or recognition for excellent work, describe them.
Business histroy
They can be speci c targets for revenue, market share, or expanding your services.
Future goals
Should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities.
MARKET ANALYSIS
Market Analysis component except
A. Financial highlights
B. Target market
C. Call to action
D. Competitive analysis
Regulatory environement
A (for executive summ yan)
MARKET ANALYSIS
● Start this section
● Define your ideal customer and explain what types of
services they prefer.
● Creating a buyer persona will help you easily de ne your target market to your readers.
● For instance patients, healthcare providers, and the
workplace would be the ideal target audience for a clinical pathology laboratory business.
Target market
MARKET ANALYSIS
Describe your market size and growth potential.
CALL TO ACTION
MARKET ANALYSIS
● Identify and analyze your direct and indirect competitors.
● Identify their strengths and weaknesses.
● Describe what differentiates your medical lab services from them.
● Point out how you have a competitive edge in the market.
Competitive analysis
MARKET ANALYSIS
● List regulations and licensing requirements that may affect your medical lab, such as business registration, DOG, requirements, etc.
REGULATORY ENVIRONMENT
PRODUCTS AND SERVICES
The product and services section should describe the specific services and products, except:
1. Blood tests
2. Urine tests
3. Allergy tests
4. Sputum test
5. Cholesterol and blood sugar tests
6. Thyroid tests
4 (WALANG SPUTUM TEST)
PRODUCTS AND SERVICES
● This section should explain how you maintain quality standards and consistently provide the highest quality service.
● This may include reliable equipment, modern technology, trained staff, expert lab professionals, and strict adherence to standard.
QUALITY MEASURES
SALES AND MARKETING STRATEGIES, except
A. UNIQUE SELLING PROPOSITION
B. ONLINE PROMOTIONS
C. PRICING STRATEGY
D. CUSTOMER RETENTION
B (wala lang di siya sinama eh)