M3 How they sell

Question 1

how to turn a browser into a buyer?

Answer 1

the customer is always right; follow their cues

Question 2

sales technique used by “The Apartment” in NYC

Answer 2

People walk in –> store looks like fully furnished apt –> unique –> people like it and can buy the whole set (gets people to buy a lot at one time; fairly easy shopping experience)

Question 3

what makes istanbul markets so successful

Answer 3

lack of packaging allows for scents, tasting, feeling, lots of music; overall a more engaging experience

Question 4

how can establishments use music to their advantage?

Answer 4

subconsciously control customer mood, amount of time they spend, energy level, speed

Question 5

how did the english mall and caesar’s palace manipulate consumers into spending more time?

Answer 5

english mall –> modeled after istanbul –> very engaging and unique

caesar’s palace –> modeled after ancient rome –> artificial sky/day lighting that goes through “one day” in an hour –> make people lose track of time

Question 6

what does online shopping mean for in-person stores

Answer 6

people go shopping in person fro the experience, not the pdt –> need to make it an engaging experience so people keep coming