M5 Flashcards
(34 cards)
“all human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire”
Aristotle on Marketing
according to aristotle, what are the seven causes of human actions
chance
nature
compulsions
habit
reason
passion
desire
he also provides insights on how we, as business practitioners can achieve our goals in a project
aristotle on management
provides a very reflective view on how we can be ready for such scenarios
Epicurus on security
also has some words on why we must always be innovative as entrepreneurs
HERACLITUS on the nature of change
“no man ever steps in the same river twice, for it’s not the same river and he’s not the same man”
heraclitus on the nature of change
while “branding” didn’t exist, he does have a few wisdom on how authenticity builds reputation
socrates on reputation management
“the way to gain a good reputation is to endeavor to be what you desire to appear”
socrates on reputation management
“as always provides wisdom that is applicable for all, for everyday, and for everything.”
plato on quality of content
“better a little which is well done, than a great deal imperfectly”
plato on quality of content
core truths speak to human nature and the very heart of ethical business practices
wisdom is wisdom
considers an act morally right or acceptable if it produces some desired result such as, pleasure, knowledge, career, growth, the realization of a self-interest, or utility assesses moral worth by looking at the consequences for the individual
teleology
teleology produces some desired result such as
pleasure
knowledge
career growth, the realization of a self-interest
believes in equal respect and view certain behaviors as inherently right
deontology
right or acceptable behavior defined in terms of consequences to the individual maximizes personal interest
egoism
individuals have certain inherent freedom
deontology
conformity to general moral principles
deontology
evaluate ethicalness based on the act
deontology
conduct a cost/benefit analysis determine behavior on the basis of principles of rules that promote the greatest utility rather than on an examination of each situation
utilitarianism
focuses on the consequences of the action
utilitarianism
defines ethical behavior subjectively from the experiences of individuals and groups
relativist perspective
a positive group consensus indicates that an action is considered ethical by the group
relativist perspective
acknowledges that we live in a society in which people have different views and many different bases from which to justify a decision as right or wrong
relativist perspective
focuses on the person carrying out the action
virtue ethics
