MAJOR STUDIES PAPER 1 MUST KNOW Flashcards
(4 cards)
Asch
AIM: to investigate the variables affecting conformity
METHOD: using a line perception task with p’s in a group of confederates.
RESULTS: 1/3 conformed to the group but when asked in private said they conformed due to feeling self conscious
VARIANTS:
- group size (+3 confederates)
- unanimity (dissenter)
- task difficulty
Zimbardo
AIM: to investigate the conformity in social roles
METHOD: p’s were assigned guard or prisoner. Guards given mirrored sunglasses and uniform and Prisoners given uniform and numbers. CAUSES DEINDIVIDUATION (lack of identity)
RESULTS: CONFORMED TO ROLES! Guards used authority by giving punishment and prisoners obeyed and suffered bad mental health,
Milgram
AIM: to research obedience
METHOD: assigned p’s to teacher to give a shock punishment to a confederate learner.
RESULTS: 100% obeyed to 350 v and 65% obeyed to 450v.
VARIANTS:
- Proximity (same room decrease to 40%, touch decrease to 30%, remote decrease to 28.5%)
- Location (decrease to 47.5%)
- Uniform (decrease to 20%)
Jacobs
Capacity of STM
7+-2