Managing Operations 2 Flashcards
(90 cards)
Objective of a Supply Chain
- maximize overall value created
- “value” is difference between what the final value is worth to the customer and the effort the supply chain expends in filling the customer request
- value is correlated to supply chain profitability (revenue - cost across the supply chain)
Supply Chain Management
- Supply Chain - linking raw material to finished product (customers, retailers, distributors, manufacturers, suppliers
- Management of flows between and among the supply chain stages to maximize total supply chain profitability
Supply Chain Strategy or Design
- decisions about the structure of the supply chain and what processes each stage will perform
1. Strategic (locations/capabilities of facilities, products to be made/stored, modes of transportation, info systems
2. Design Decisions (long-term and expensive to reverse and must support strategic objectives of the firm)
Supply Chain Planning
- definition of a set of policies that govern short-term operations
- starts with a forecast of demand in the coming year
- must consider demand uncertainty, exchange rates, competition
1. Planning (which markets will be supplied, inventory policies, timing and size of market promotions)
Supply Chain Operation
- time horizon is weekly/daily (much less uncertainty)
- decisions regarding individual customer orders
- goal is to implement operating policies (already set in place) as efficiently as possible
- allocate orders to inventory or production, set order due dates, pick lists, delivery schedules, etc.
Push/Pull View of Supply Chain Process
- Push Process - procurement, manufacturing and replenishment cycle (speculative - initiated in anticipation of customer orders)
- Customer Order Arrives
- Pull Process - customer order cycle (reactive - initiated in response to an order)
Questions to Fit Supply Chain to Corporate Strategy
- What are customer and supply chain uncertainties?
2. What is the supply chain that will match it?
Supply Chain Uncertainties
Have to know:
- the needs of the customer segment -if demands are wide, more uncertainty
- what quantities they are ordering - if lead time decreases, more uncertainty
- how much variety - more variety, more uncertainty
- what level of service - more service, more uncertainty
- how much they are willing to pay
- innovation - more innovation, more uncertainty
Variables of Supply Chain (2)
- Responsiveness -
- higher costs
- high price margin
- high buffer stock of inventory
- flexible - Efficiency
- lower costs
- low price margin
- low inventory
- low cost (versus flexible)
Supply Chain in terms of Product Life Cycle
- Introduction and Growth Stages = higher implied uncertainty, high margins (time is important), product availability is most important (cost is secondary)
- Maturity and Decline Stage = predictable demand, lower margins, price is important
Distribution in the Supply Chain
Distribution = the steps taken to move and store product from the supplier stage to the customer stage
- directly effects cost and the customer experience and therefore drives profitability
- choice of distribution network can achieve objectives from low cost to high responsiveness
- evaluated along two dimensions at the highest level
1. Customer needs are being met
2. Cost of meeting customer needs
Distribution Network Design and its Dimensions
- distribution drives profitability of the supply chain
1. Customer Needs being Met - response time, product variety, product availability, return-ability, customer experience
2. Costs - inventories, transportation, facilities, handling, information
Seven Design Options for a Distribution Network
- Manufacturer Storage with Direct Shipping (e.g. Amazon)
- Manufacturer Storage with Direct Shipping and In-Transit Merge (e.g. Dell)
- Distributor Storage with Carrier Delivery (e.g. Showroom sales)
- Distributor Storage with Last Mile Delivery (e.g. furniture store)
- Manufacturer or Distributor Storage with Customer Pick-Up (cross-docking - from truck-to-truck - no distribution center)
- Retail Storage with Customer Pick-Up
- Selecting a Distribution Network Design
Promotion
- a way to manage demand
- reducing prices can attract new customers (market growth)
- reducing prices can attract customers who otherwise would have bought from a competitor (stealing market share)
- reducing prices may encourage customers to buy more for future consumption (forward buying)…however this could reduce future profits
Transportation Costs
- for carrier (who transports goods): vehicle-related costs, operating costs and trip cost
- for shipper (who wants goods transported): inventory, transportation and facility costs
Transportation Modes
- TL: Truck-load
- LTL: less than truck load (due to Just-in-time production)
- rail, air, water, pipelines, etc.
Transportation Networks (2)
- Direct Shipping Network - each supplier to each buyer
2. Direct Shipping with - Milk Run - several suppliers - pick-up supplies from supplier to supplier
The Bullwhip Effect and Strategies to Reduce It
- the fluctuations in orders become larger at every step up the supply chain - from the customer through to the raw materials suppliers (e.g. small variation in demand at the customer level and the warehouse level goes up too much
- strategies to reduce:
- collect sales data at point of sale
- allow only smaller increases in orders
- keep prices stable
- discourage hoarding
- don’t increase production just because demand has increased
Quality Definitions
- Conformance to Design
- Fitness for Use
- Meeting/Exceeding Customer requirements now and in the future
- Attributes such as: performance, reliability, maintainability, features, serviceability
Four Dimensions of Quality
- Quality of Design - decided before the product is produced
- Quality of Conformance - meets specifications
- Meets the abilities - high reliability, maintainability and availability
- Field Service
Why Quality?
- Direct Costs - rework costs, warranties, service calls
2. Hidden Costs - overtime, delays, reputation, excess inventory
Costs of Quality
- Appraisal Costs - costs of ensuring quality such (e.g. inspection)
- Prevention Costs - costs of reducing of defectives (e.g. training)
- Failure Costs
a. internal - defectives before the product leaves (e.g. re-testing)
b. external - defectives incurred after the product leaves (e.g. litigation)
Juran’s Trilogy (in terms of TQM)
Quality Planning -> Quality Control -> Quality Improvement
- emphasis on management
- “vital few, trivial many” - 20% of the quality problems caused 80% of the costs
- quality is a predictable degree of uniformity and dependability at low cost suited to the market
Deming’s PDCA Cycle (in terms of TQM)
P - Plan - set objectives
D - Do - implement
C- Check - determine shortfall between objectives and what is implimented
A - Act - take corrective action