Managing The Marketing Function

Question 1

Marketing

Answer 1

Is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

Question 2

Marketing concept

Answer 2

Is that a customers needs and wants are met while achieving the businesses objectives.

Question 3

Marketing plan

Answer 3

Is a document that lists activities aimed at achieving particular marketing outcomes.

Question 4

Market research

Answer 4

Is the process of systematically collecting recording and analysing information concerning a specific marketing problem.

Question 5

Marketing data

Answer 5

Are the information usually expressed as facts and figures relevant to the outlined marketing problem.

Question 6

Primary data

Answer 6

Are the facts and figures collected from the original source.

Question 7

Survey

Answer 7

Gathers data by asking questions or interviewing people.

Question 8

Secondary data

Answer 8

Refers to information that has already been collected from inside the business.

Question 9

Internal data

Answer 9

Refers to published data from outside the business.

Question 10

Statistical interpretation analysis

Answer 10

Is the process of focusing on the data that represent average, typical or deviations from typical patterns.

Question 11

Marketing segmentation

Answer 11

Occurs when the total market is subdivided into groups who share one or more common characteristics.

Question 12

Target market

Answer 12

Is a group of customers with similar characteristics who currently purchase the product or may do so in the future.

Question 13

Primary target market

Answer 13

Is the market segment as which most of the marketing resources are directed.

Question 14

Secondary target market

Answer 14

Is usually a smaller and less important market segment.

Question 15

Niche market

Answer 15

Is a narrowly selected target market segment.

Question 16

Consumer buying behaviour

Answer 16

Refers to the decisions and actions of consumers when they purchase goods and services for personal or household use.

Question 17

Psychological factors

Answer 17

Are influences within an individual that effect his/her buying behaviour.

Question 18

Motives

Answer 18

Are the reason that individuals do something.

Question 19

Customer attitude

Answer 19

Is a persons overall feeling about an object or activity.

Question 20

Personality

Answer 20

An individual’s “ “ is the collection of all the behaviours and characteristics that make up that person.

Question 21

Sociocultural influences

Answer 21

Are forces exerted by other people that affect customer behaviour.

Question 22

Peer group

Answer 22

Is a group of people with whom a person closely identifies, adapting their attitudes, values and beliefs.

Question 23

Culture

Answer 23

Is all the learned values, beliefs, behaviours and traditions shared by a society.

Question 24

Market share

Answer 24

Refers to the businesses share of the total industry sales for a particular market.

Question 25

Product mix

Answer 25

Is the total range of products offers by a business.

Question 26

Customer service

Answer 26

Means responding from the needs and problems of the customer.

Question 27

Market

Answer 27

As the number of all actual and potential buyers of a product.

Question 28

Marketing mix

Answer 28

Is the combination of four element, price, promotion, place, product.

Question 29

Product

Answer 29

Is a good or services that is sold.

Question 30

Brand

Answer 30

Is a name, term or symbol.

Question 31

Brand name

Answer 31

Is the part of the brand that can be spoken.

Question 32

Packaging

Answer 32

Involves the development of a container and the graphic design for a product.

Question 33

E marketing

Answer 33

Is the practice of using the Internet to perform marketing activities.

Question 34

Market coverage

Answer 34

Refers to the number of outlets a business chooses for its product.

Question 35

Promotion

Answer 35

Describes the methods used by a business to inform, persuade and remind a target market about its products.

Question 36

Promotion mix

Answer 36

Is the promotion methods a business uses in its promotional campaign. Methods include personal selling, advertising, and publicity and public relations.

Question 37

Personal selling

Answer 37

Involves the activities of a sales representative directed to a customer in a n attempt to make a sale.

Question 38

Publicity

Answer 38

Is any free news story about a businesses products.

Question 39

Public relations

Answer 39

Are those activities aimed at creating and maintaining favourable relations between a business and its customers.

Question 40

Advertising

Answer 40

Is a paid, non-personal message communicated through a mass medium.

Question 41

Advertising media

Answer 41

Refers to the many forums of electronic and print communicated used to teach an audience.

Question 42

Life cycle

Answer 42

A products life cycle consists of the stages a product passes through: innovation, introduction, growth, maturity and decline.

Question 43

Exports

Answer 43

Are goods or services sold by one country to individuals, businesses or governments in another country with the aim of extending sales and market penetration.

Question 44

Diversification

Answer 44

Occurs when businesses vary their range of products or their field of operations.

Question 45

Sales analysis

Answer 45

Uses sales data to evaluate the businesses current performance and the effectiveness of the marketing mix.

Question 46

Marketing profitability analysis

Answer 46

Is a method used by the business to break down its total marketing costs into specific marketing activities.

Question 47

Social media advertising

Answer 47

Is a form of online advertising that uses social media channels to deliver targeted commercial messages to potential customers.

Question 48

Reach

Answer 48

The " " of an advertisement measures the number of people exposed to the message.

Question 49

Frequency

Answer 49

The " " of an advertisement measures the average number of times someone is exposed to the message.

Question 50

Globalisation

Answer 50

Is the effect of ever more sophisticated communications technology, lower transport costs, and unrestricted trade and financial flows turning the whole world into a single market, producing a more interpreted global economic system.

Question 51

Materialism

Answer 51

Is an individual's desire to acquire more possessions.

Question 52

Product placement

Answer 52

Is the including of product advertising in entertainment.

Question 53

Unconscionable conduct

Answer 53

Is any practice by a business that is not reasonable and often illegal.