Manipulative Information and Media Flashcards
___ means to handle, manage, or INFLUENVE something or
someone skillfully. Although this may be used to create
order, it can also be done unfairly which will only favor one side.
Manipulate
It is is defined as the COMBINATION OF PHYSICAL OBJECTS USED FOR COMMUNICATION or mass communication through physical objects
(such as radio, television, computers, or film).
Media
___ can cover data, knowledge derived from different
studies, experiences, or instructions and even signals or symbols.
Information
It is the TYPE OF INFORMATION THAT CAN BE handled, managed, or INFLUENCED by something or someone skillfully
for the advantage or disadvantage of something or someone.
Manipulative information
This is is the STRATEGY used by advertising or marketing
firms to manipulate information in favor of a client who wants to
promote their product or service.
Media manipulation
They generate sales of goods and services and
DIRECTLY contribute to the company’s profitability.
Marketing firm or Ad Agency
They coordinate relationships through the media
with various publicities in order to gain public acceptance and approval of the
client’s activities, including its sales activities. They intend to change the
public’s action by influencing their opinions.
Public Relations (PR) firm.
What are the different kinds of media manipulation?
- Consumer Confusion
- Crowd Manipulation
3, Propaganda - Gatekeeping
- Celebrity Endorsements
- Hoax
- Psychological manipulation
- Fear mongering or scaremongering
State of mind of the consumers during purchasing
products that leads them to having lack of confidence towards their purchasing decision. This is a result of
having TOO MANY OF THE SAME PRODUCTS IN THE MARKET
Consumer Confusion
It is the intentional use of principles and techniques of CROWD PSYCHOLOGY
Crowd Manipulation
It is the information or idea that an advertising firm can release using different forms of media which can HELP THE IMAGE OF THEIR CLINET and ADVERSELY AFFECT THE IMAGE OF ITS OPPONENT
Propaganda
Information is being filtered for dissemination. The public is informed with only a portion of the truth for different kinds of purposes.
Gatekeeping
This is the use of celebrities as endorsers of a certain product or services who
will attest to its effectiveness and good quality.
Celebrity Endorsements
This is use of manipulative information which intends to DECEIVE OR DEFRAUD THE PUBLIC.
Hoax
It is the dissemination of FRIGHTENING and exaggerated rumors of an imminent
danger or the tactic of purposely and needlessly aiming to instill fear to the
public.
Fear mongering or scaremongering
