Market research Flashcards
(10 cards)
What is the main purpose of market research
To identify and comprehend customer needs
Define primary research in business context
Authentic data collected directly by the business
Name one method of primary research
Questionarres, interviews, trialing focus groups
What is a key advantage of questionarres
Easy to compare and analyse diferent responses
What is a disadvantage of interviews
They can be time consuming for businesses
What does trialling involve
Getting a minority group to test a product and provide feedback
What is the main advantage of focus groups
They provide a bunch of customers feedback collectively
What is secondary research
Research conducted by others not by the actual busijess
What is a advantage of using the census
Information is recorded and analysed professionally
Define qualitative data in market research
Data like opinion and feedback not in numerical form
