Market research data Flashcards
1
Q
What is qualitative data?
A
Information about peoples opinions, judgements and attitudes.
2
Q
What is quantitative data?
A
Data expressed as numbers and statistically analysed
3
Q
How can market research data be biased?
A
Customers give answers based off on what they think the business whats to hear.
4
Q
What is market research?
A
Market research is the process of gathering and analysing information about a market, product, or service
5
Q
What is quantitative data linked to in terms of research?
A
Secondary research
6
Q
What is qualitative data linked to in terms of research?
A
Primary research
