Market Segmentation. Flashcards
1
Q
What is Market Segmentation?
A
The process of dividing the market into subsets of customers who share common characteristics.
2
Q
What are the types of Market Segmentation?
A
Demographic, Behavioural, and Geographic.
3
Q
What are the advantages of Market Segmentation?
A
Improves campaign performance, informs product development, reveals ares to expand, improves business focus and informs other business decisions.
4
Q
What are the disadvantages of Market Segmentation?
A
