Marketing

Question 1

Functions

Answer 1

Gathering an D analyzing market information
Marketing planning
Product designing and development
Standardization and grading
Packaging and labeling
Branding
Customer Support services
Pricing pricing
Promotion
Physical distribution
Transportation
Storage And the warehouse facilities

Question 2

Factors affecting marketing decision

Answer 2

Controllable factors
controllable factors are the factors which can be Influence at the level of Company
The controllable variables become marketing tools, which can be constantly shaped and reshaped by marketing managers to achieve marketing success

Non controllable factors
Factors that cannot be influenced at the level of firm

Question 3

Marketing mix

Answer 3

The combination of variables chosen by the company to prepare it s Market offering is called as marketing mix

Question 4

Benefits from purchase of a product

Answer 4

Functional benefit
social benefit
psychological benefit

Question 5

Branding

Answer 5

The process of giving a name a sign or a symbol to a product Which helps in identifying and distinguishing their products from the competitor’s products

Question 6

Terms relating to branding.

Answer 6

Brand
Brand name the part of brand which can be spoken
Brand mark the part of brand which is recognizable but is not Spoken
Trademark a brand or part of brand that is given legal protection.

Question 7

Advantages of branding To organization

Answer 7

Enable market product Differentiation
Helps is advertising and display programs
Differential pricing
Easy introduction of new product.

Question 8

Advantages of branding to customers

Answer 8

This helps in product identification
Ensures quality
Is status symbol

Question 9

Characteristic of good Brand name

Answer 9

It should be short easy to pronounce Spell recognize And remember
It should suggest products benefits and qualities
It should be adaptable to packaging or labeling requirements to different advertising media to different languages
The brand name should be sufficiently versatile to accommodate to new products which are added to the product line
It should be capable of being Registered and protected by law
Name should have staying power. It should not get outdated.