marketing

Question 1

how often should a practice’s marketing strategy be reanalyzed to ensure it is accomplishing the practice owner’s goals

Answer 1

annually

Question 1

Designing a logo and a few accompanying descriptive words about a veterinary practice and then using the logo and text on letterhead, advertisements, signage, and other materials constitutes which of the following types of marketing?

Answer 1

branding

Question 2

Printing materials about common animal diseases and giving them to clients whose animals have those disorders is a form of client education that is best categorized as which of the following types of marketing?

Answer 2

internal marketing

Question 3

example of external marketing

Answer 3

yellow pages advertisement

Question 4

the ideal length of advance notice to give to clients whose pets are due for appointments?

Answer 4

4 weeks

Question 5

Which of the following contact strategies is most appropriate to use on clients who have failed to respond to two mailed reminders?

Answer 5

call them

Question 6

A veterinary clinic has its business name and logo printed on dog leashes. The leashes are given to all new clients with dogs. Which of the following BEST describes this type of marketing?

Answer 6

promotional

Question 7

Mailing owners’ copies of their animals’ laboratory results is a form of which of the following types of marketing?

Answer 7

internal

Question 8

Which of the following types of marketing is most likely to be considered both internal and external marketing

Answer 8

clinic open houses

Question 9

A veterinary team member is trained to ask all new clients, “How did you hear about us?”, and then to record the answer in a main marketing file online. Which of the following best describes this practice?

Answer 9

feedback mechanism