Marketing Flashcards
1
Q
Conversion
A
Any action someone takes on your website that you want them to take
Ex. Makes a phone call, fills out contact form
2
Q
Conversion Rate
A
How often someone is getting past simply clicking on your website
3
Q
Google Analytics
A
A tool used to track website traffic, health, and other data about consumer time spent on the wnesite
4
Q
Lead
A
A prospective client in some capacity, i.e. website conversion, email list, etc.
5
Q
Keyword
A
Words and phrases added to accounts in Google Ads to trigger ads to show up when people Google things
6
Q
How can you verify eligibility for an org?
A
Put their EIN into causeIQ
