Marketing

Question 1

3 phases of marketing

Answer 1

1 strategic planning
2 marketing strategy
3 implementation

Question 2

Strategic planning (phase1)

Answer 2

Strategy must tie in with vision and mission.

Question 3

Marketing strategy/ steps prior to implementation (phase2)

Answer 3

Environmental scan, USP, marketing budget

Question 4

Implementation (phase3)

Answer 4

Consider 7P’s , evaluate effectiveness of strategy and its implementation

Question 5

Marketing influences (external)

Answer 5

CPA, ethical authorities, branding, franchising, buying decision model

Question 6

Overview of CPA

Answer 6

Right to privacy, choice, transparent information

Question 7

Ethical authorities within marketing

Answer 7

ASA (Ad Auth of SA)
IBA (Int Broad Auth)

Question 8

Branding

Answer 8

Trademarks (retailer or manufacturer), name, logo, brand stretching, brand extension

Question 9

Brand stretching

Answer 9

New product, same market

Question 10

Brand extension

Answer 10

Same product, new market

Question 11

Buying decision model

Answer 11

Stimuli, transformer, response

Question 12

Stimuli (buying decision model)

Answer 12

Internal factors (4ps of Maketing mix) + external factors (PEST)

Question 13

Transformer (buying decision model)

Answer 13

Psychological, socio cultural

Question 14

Response (buying decision model)

Answer 14

Product chosen, brand, quantity, payment method