Micro Enviroment

Question 1

Micro

Answer 1

(HAPPPFMG)
Human Resources, Admin, Production, Purchasing, Public relations, Financial, Marketing, General management

Question 2

Marketing mix

Answer 2

7Ps
Price, product, place, promotion, people, process, physical evidence

Question 3

General management

Answer 3

POLC, Quality performance, goals & objectives, communicating vision and mission

Question 4

Human Resources

Answer 4

Appointment of skilled staff, fair selection, fair renumeration

Question 5

Public relations

Answer 5

Brand image, service delivery, quality, CSR/CSI

Question 6

Purchasing

Answer 6

Find correct: supplier, quantity. Keep: stock level correct. Order at correct time. Relationship with supplier

Question 7

Production

Answer 7

Maintenance of equipment, safety regulations

Question 8

Financial

Answer 8

Fund applied effectively, sticking to and creating budgets, investing surplus

Question 9

Admin

Answer 9

Ensuring Debtors pay on time and are communicated with. Technology. Accuracy. Up to date

Question 10

Tools

Answer 10

S & W of SWOT, resource based analysis, balanced scorecard

Question 11

Resource based analysis

Answer 11

Evaluating internal strengths

Question 12

Balanced scorecard

Answer 12

Measuring Organisational performance from financial, customer, internal processes, learning and growth