Marketing

Question 1

Marketing mix - PRICE

Answer 1

Planning
Research
Implementation
Control
Evaluation

Controllable factors
- traditional product (people, packaging, programming)
- traditional place
- traditional promotion
- traditional price
Uncontrollable factors
- competition (direct, substitute indirect)
- legislation and registration
- economic environment (local, regional, national)
- technology (world wide web)
- societal and cultural environment

Question 2

The people of tourist brochures (dann, 1996)

Answer 2

Analysis of images used in promotion
Paradise contrived: cultural markers, indigenous as security for identification
Paradise confined: tourist only
Paradise controlled: servants, vendors, entertainers, limited indigenous contact
Paradise confused: aim for backstage reality, roles or expectations of behaviour, indigenous as seducers, intermediaries (guards, drivers), familiar, tourists, locals

Question 3

PEST

Answer 3

Political (legislation and registration)
Economic environment
Society
Technology